Rather often, we find that anything labeled as “social” is lumped into one big bucket. No matter what type of social tool is being used or analyzed, a large majority of people out there use social media, social networking, and similar terms interchangeably. It is very important to understand the nuances between each individual type of social platform. A few… read more →
When I first started Return on Now a few years ago, I took a very different approach to generating blog topics. Although I considered potential SEO and Social Media benefits of different topics, and how it would be distributed, that was a minor check point in the content creation process. Now, I take a more scientific approach to it overall.… read more →
It finally happened to me. I never thought it would, but it sure did.
What am I talking about? Information Overload
Hello and Happy New Year! At risk of joining a cliche fest, let’s take a moment to consider my top five recommendations for things you should address first heading into 2010. I’ll work to keep this short and sweet so we can move on with our New Year holiday festivities.
We’ve all heard the abundant hype about social media and how 2010 is when it will truly reach critical mass. One thing is clear…it provides a platform where your voice can not only be heard, but amplified and passed along. While this is a huge benefit of using social networking sites, it also provides quite a challenge to measure the impact of conversations to which you are not privy.