Posts Tagged ‘matt cutts’

Google Update Week: Google Panda 4.0 and Payday Loan 2.0

What a busy week it has been in the search marketing industry. After several months of little noise surrounding new updates, with Google having decided many months ago not to share information about each and every tweak they make to their algorithm, we had two big ones roll out in the past week. First Update:…

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SEO Myths: Theme of the Week

I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment…

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Google Algorithm Testing: How Big G Knows What Works

For anyone who keeps tabs on the latest developments in search engine optimization, it is common knowledge that Google Algorithm updates happen on a regular basis. When I say regularly, I’m not talking about once per month. They sometimes will roll out multiple updates in a day – for example, take 2012, when they launched…

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Guest Blogging Is Not Dead

The blogosphere, message boards, and forums have been up in airs this week after Matt Cutts (Head of Webspam, Google) posted on his personal blog that “guest blogging is done.” Before you read the rest of this post, take a look at the blog post in question: The decay and falling of guest blogging for…

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Is Blog Comment Link Building Bad For SEO?

If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason. Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter: Any links intended…

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Responsive Websites Are Good For SEO

I am a huge proponent of responsive websites and responsive web design. Having completed an in-depth analysis about the topic very recently, this is a subject that is near and dear to me. Today I was happy to come across a new video from Google’s Head of Webspam Matt Cutts on exactly this topic. On…

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Finally! Manual Penalties Available in Google Webmaster Tools

Several months ago, Google promised us that they would start providing additional information for websites that were hit by manual penalties for webspam. There are many types of manual penalties that they employ, nearly all related to quality issues a’la Panda and Penguin. Webmasters, SEOs, and Web Marketers alike have been waiting patiently (and some…

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Repeat After Me: There Is NO Google Zebra Update

For over a year now, we’ve been seeing a slew of blog posts on the web hyping up a supposed Google Zebra update that is “on the horizon”. This update has been rumored to target everything from social media to ecommerce merchants. Over the past couple of weeks, I’ve seen shares of this topic on…

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2013 Google Penalty Plans [Matt Cutts Video]

Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself…

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Mashup: Matt Cutts on Ranking #1 [Humor]

Today I came across the following video while conducting some SEO research. Based on the title, you might think this holds all the secrets to Google’s algorithm. After all, it features their head of web spam, Matt Cutts. On the contrary, this is not at all a useful resource for search engine optimization. Matt Cutts:…

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