What a busy week it has been in the search marketing industry. After several months of little noise surrounding new updates, with Google having decided many months ago not to share information about each and every tweak they make to their algorithm, we had two big ones roll out in the past week. So let’s […]
Google Update Week: Google Panda 4.0 and Payday Loan 2.0 Read More »
I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment
SEO Myths: Theme of the Week Read More »
For anyone who keeps tabs on the latest developments in search engine optimization, it is common knowledge that Google Algorithm updates happen on a regular basis. When I say regularly, I’m not talking about once per month. They sometimes will roll out multiple updates in a day – for example, take 2012, when they launched
Google Algorithm Testing: How Big G Knows What Works Read More »
The blogosphere, message boards, and forums have been up in airs this week after Matt Cutts (Head of Webspam, Google) posted on his personal blog that “guest blogging is done.” Before you read the rest of this post, take a look at the blog post in question: The decay and falling of guest blogging for
Guest Blogging Is Not Dead Read More »
If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason. Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter: Any links intended
Is Blog Comment Link Building Bad For SEO? Read More »
Several months ago, Google promised us that they would start providing additional information for websites that were hit by manual penalties for webspam. There are many types of manual penalties that they employ, nearly all related to quality issues a’la Panda and Penguin. Webmasters, SEOs, and Web Marketers alike have been waiting patiently (and some
Finally! Manual Penalties Available in Google Webmaster Tools / Search Console Read More »
For over a year now, we’ve been seeing a slew of blog posts on the web hyping up a supposed Google Zebra update that is “on the horizon”. This update has been rumored to target everything from social media to ecommerce merchants. Over the past couple of weeks, I’ve seen shares of this topic on
Repeat After Me: There Is NO Google Zebra Update Read More »
Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself
2013 Google Penalty Plans [Matt Cutts Video] Read More »
Today I came across the following video while conducting some SEO research. Based on the title, you might think this holds all the secrets to Google’s algorithm. After all, it features their head of web spam, Matt Cutts. On the contrary, this is not at all a useful resource for search engine optimization. Matt Cutts:
Mashup: Matt Cutts on Ranking #1 [Humor] Read More »
Today’s post comes to you courtesy of the newest member of the Return On Now family, John Nettles. John recently joined us to provide copywriting and white paper authoring services. In this post, he covers off five shortsighted stigmas about SEO that should be eliminated from your vocabulary. The recent Google Penguin update has generated
5 Dangerous Misconceptions About SEO Read More »
