Marketing - Page 7 of 29 -

Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Blogging, Content Marketing, Inbound Marketing, Information Security, Marketing, Mobile, SEO / Search Engine Optimization, Social Media / Itamar Gero

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it […]

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle Read More »

User Generated Video Content For Marketing Success

Why User-Generated Video Content Will Position You for Marketing Success

Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Michael Pirone

User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to

Why User-Generated Video Content Will Position You for Marketing Success Read More »

5 Ways Chatbots Can Improve Your SEO Rankings

Content Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Usability / UX / Daniel Martin

Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic. Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due

5 Ways Chatbots Can Improve Your SEO Rankings Read More »

How to Do Well With Affiliate Offers Using Google Paid Ads

How to Promote Affiliate Offers With Google Paid Ads

Advertising, Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing / Mike Khorev

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid

How to Promote Affiliate Offers With Google Paid Ads Read More »

Marketing Strategy Guide for Launching a New Mobile App

Advertising, Conversion Rate Optimization, Customer Retention, Entrepreneurship, Inbound Marketing, Marketing, Mobile, Social Media / Tim Waldenback

Based on the most recent estimates, there are nearly five million mobile apps available in the Apple iOS and Google Play stores. If you’re planning to compete in that arena, you’ll need a good marketing strategy to launch successfully and continue to grow. We used this strategy guide in 2018 to build and market an

Marketing Strategy Guide for Launching a New Mobile App Read More »

Will Clubhouse Kill Podcasting?

Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media / Alex Lysak

The Clubhouse app is new, exclusive, and invitation-only. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, have driven downloads to above 8 million in the year since its launch. With such a significant number of downloads, the developers must have high hopes that Clubhouse can outrun other social

Will Clubhouse Kill Podcasting? Read More »

Chiropractor SEO Practices to Find Patients

Inbound Marketing, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Anthony Vought

In today’s technology-driven world, you will need a robust online presence if you want to stay competitive and bring clients to your door. However, an online presence is not limited to having a website alone. If anything, it is just the tip of the iceberg. In order for patients to find you when they look

Chiropractor SEO Practices to Find Patients Read More »

How to Do Well at Affiliate Marketing Using PPC

Advertising, Lead Generation, Marketing, Search Engine Marketing / Mandeep Singh Chahal

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a

How to Do Well at Affiliate Marketing Using PPC Read More »

Add Relevant Keywords: U-Shape Pregnancy Pillow Example

How to Write SEO-Friendly Product Descriptions for eCommerce

Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Small Business / Jessica Fender

With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that

How to Write SEO-Friendly Product Descriptions for eCommerce Read More »

How to Build Buyer Personas

Advertising, Blogging, Content Marketing, Conversion Rate Optimization, Customer Retention, Inbound Marketing, Lead Generation, Marketing / Vera Mirzoyan

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.

How to Build Buyer Personas Read More »