Last year was a real challenge for many marketers and business owners, regardless of the niches they operate in. This especially includes social media marketers. They have had to adjust their work to the changing trends and also had to adjust to new practices. The pandemic was the main reason for all of these changes, […]
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If you want to optimize your website to perform well on search engines, you’ll need to be dedicated to identifying new ways to enhance your search engine optimization strategy. Anchor text SEO is one of the things you’ll need to grasp to get this working properly. Anchor text plays a pivotal role in SEO, because
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Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of
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Creating content for websites is one of the most exciting jobs in the online business. You are out there, using your own creative senses, doing the thing that you like the most. As a reward, people from all around the world get to enjoy and comment on your content, giving you feedback or purchasing your
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You’ll find it very difficult, if not impossible to run a successful traffic growth strategy without the proper SEO tools on hand. Every aspect of the optimization process, from research to link building, will have a number of tools that can streamline the necessary subtasks beneath that strategy. There is such an array of choices,
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Written content is the key to a successful content marketing strategy. It’s the foundation of your strategic plan to raise brand awareness and get more people to learn about you. Plus, nailing your written content opens a lot of new doors for you. And, one of those doors is an increase in your sales. That’s
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As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These
Multivariate and A/B Testing For SEO: How to Do It the Right Way Read More »
No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,
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In today’s complex markets, consumer behavior is changing rapidly. So rapidly that it is often hard to predict. In order to keep up, marketing must have fresh advertising ideas, and also be highly adaptable and open to change. The time of educated and lucky guesses in digital marketing is over. Today, brands must develop a
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Blackhat Search Engine Optimization (SEO) tactics are very risky. Many of them can get you delisted on Google and other search engines if/when you get caught. Even worse, you could be labeled as a spammer and watch your website’s organic traffic vanish in short order. Blackhat SEO: Why People Do It Yes, these techniques can
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