We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing and more. The going assumption… read more →
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to help drive links. Regardless of… read more →
Google+ has come a very long way since its inception. Overall, they simply added features and functionality to Google Plus during the earlier months of its existence. However, today they converted me over to their new interface. I must say, I like the changes! The entire User Experience has taken a major leap forward. It is easier to use and… read more →
SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of the overall search volume. On… read more →
Social Search is a huge priority for Google, so it should be for you as well. They have gone to great lengths to make progress in figuring it out, because their own future depends on it. If you are still struggling to enhance your SERP placement, the following are some tips you can use to increase your visibility online using… read more →
Quick overview of the various types of social media available to all of us today.
Tommy Landry takes a moment to review Google+, discussing it’s use as a social network and how it might be important to understand for social search.