If you keep up with the local Austin startup scene or even with new social media services as they pop up, then surely you saw the announcement from Spredfast about their Social Media Campaign Management Dashboard product. It would easy to dismiss this as just another hype-laden announcement about a new social media tool, but that would be rather short-sighted in this case.
Posts Tagged ‘enterprise’
Social Media: It CAN be measured too!
February 15th, 2010
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Posted in Entrepreneurship, Facebook, LinkedIn, Marketing, Social Media, Twitter, austin | Tags: austin, enterprise, facebook, flickr, ken cho, measurement, metrics, return-on-activity, roi, scott mccaskill, social agency, Social Media, spredfast, twitter, youtube
Social collaboration: Collaborating people, not tools
February 1st, 2010
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Today, since I’m spending this whole weekend celebrating my entry into a fourth decade on this earth, I’ll be skipping one weekend of self-posting to Return On Now. In my stead, I offer to you a guest post from my friend and colleague Julie Hunt. Julie is a Market and Competitive Intelligence professional, and one of the best strategic and analytical minds with whom I’ve had the pleasure of working in the past decade.
