conversion rates

Benefits of Video Marketing: Key Part of Your Content Strategy

Benefits of Video Marketing: Key Part of Your Content Strategy

It’s no longer debatable. Video is the most successful form of content for capturing and holding the attention of online viewers. Video marketing is crucial if you want more people to know about your business and purchase your products. Now is the time for companies of all sizes to start investing in video marketing, as […]

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Top Five SEO Metrics to Monitor and Track

Top 5 SEO Metrics Every Marketer Needs To Understand

In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you

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How to optimize ecommerce conversion rates using the right lead generation funnel

How to Optimize eCommerce Conversion Rates with the Right Lead Generation Funnel

Ecommerce has been on the upswing for several years now, boosted even further by the Covid-19 restrictions on brick and mortar businesses. Many of us were forced to stay home all day, every day. Even avoiding trips to the grocery store. Meanwhile, online stores because a must for people across the country. Now that Covid-19

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3 Reasons Why PPC Leads Do Not Convert Into Customers

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance

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