Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from… read more →
Every blogger faces it sooner or later – a big fat wall that slows or prevents the build out of great posts. In most cases, it isn’t the actual process of writing that is the problem. It is just getting harder and harder to find blog topics that will help you stand out. If you have dealt with this problem,… read more →
I recently presented a training about the “Basics of WordPress” to the Austin Online Marketing Club. In this lively session, we covered some overarching data about what a CMS is, how WordPress fits into the CMS landscape, and related topics. Then we dove into a hands on tutorial about how to use it, geared toward beginner and intermediate level WordPress… read more →
Content marketing has become every marketer’s favorite topic in the past year. And for good reason. The benefits to your site SEO and overall traffic volume, as well as the fodder for social media sharing and conversations are well documented. It is also rather well known that more frequent generation of content is better. This helps you raise your visibility… read more →
I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a more holistic view of your… read more →
Bloggers are an interesting bunch. Some of us do it just because we need an outlet for the millions of ideas and thoughts in our heads. Others are blogging to build relationships and have meaningful discussion. You will find those who are marketing a business product or services, and those who are simply looking to build a personal brand. All… read more →
Enjoy today’s guest post from Yasir Khan of Quantum SEO Labs. In this post, he covers off some ways to expand your reach for SEO using Social Media and by connecting with influencers. Social signals are being increasingly considered for SEO, and it is clear that more than quantity, the quality of social signals (that is, who is tweeting you)… read more →
Public Relations (PR) is one of the best ways to get some quick and potentially extensive exposure. But PR is much more than just crafting press releases and paying to post them to the business wire. Unless you are a larger company that can afford to keep dedicated PR resources in-house, you can do it yourself or bring in a PR vendor to manage it for you.