We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes: “In the middle of 2015, what are you seeing content marketers do that they shouldn’t? Or not do that they should?” Their comments build on each other, reminding us of how to address content marketing mistakes via best practices and how we… read more →
Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of “predictions” columns and other content items coming out. Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographic went live on the Curata Content Marketing Forum Blog that aggregated… read more →
I brandish myself a perpetual student of life, and of business. After all, life is about making mistakes, learning from them, and growing as a result of our life lessons. For most of us, the biggest lessons come from experiences themselves. But we can take a shortcut by reading and staying up to date on trends. Many business authors are… read more →
Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business at a healthy pace. What… read more →
Content Marketing has been a hotly contested topic of late. It has been promoted as the best way to market yourself overall, the replacement for link building, and a requirement for success today. While I wholeheartedly agree that content marketing can provide an immense amount of business value, it is not in and of itself a strategy. Every good content… read more →
Content comes in a variety of shapes and forms. It can be short blog posts, long white papers, videos, podcasts, pretty much anything that educates, entertains, or engages. If you build a matrix with one axis the medium, as described above, that’s only half of the equation. The other axis on the matrix addresses subject matter or type of content,… read more →
Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find that the most recent posts… read more →
I cover a variety of SEO topics on Return On Now, but it is often important to take a step back and consider the full realm of online marketing. While SEO is most important for presenting your best game face to the search engines, it is not the only variable at play. You also have to keep a close eye… read more →
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.