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		<title>Public Relations: 7 Steps to Selecting a PR Vendor</title>
		<link>http://returnonnow.com/2010/01/7-steps-to-selecting-a-public-relations-vendor/</link>
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		<description><![CDATA[Public Relations (PR) is one of the best ways to get some quick and potentially extensive exposure. But PR is much more than just crafting press releases and paying to post them to the business wire. Unless you are a larger company that can afford to keep dedicated PR resources in-house, you can do it yourself or bring in a PR vendor to manage it for you. <a href="http://returnonnow.com/2010/01/7-steps-to-selecting-a-public-relations-vendor/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[Public Relations (PR) is one of the best ways to get some quick and potentially extensive exposure. But PR is much more than just crafting press releases and paying to post them to the business wire. Unless you are a larger company that can afford to keep dedicated PR resources in-house, you can do it yourself or bring in a PR vendor to manage it for you. <a href="http://returnonnow.com/2010/01/7-steps-to-selecting-a-public-relations-vendor/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></content:encoded>
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