Blogging

Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Blogging, Content Marketing, Inbound Marketing, Information Security, Marketing, Mobile, SEO / Search Engine Optimization, Social Media /

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it […]

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How to Brainstorm Content for Your Website

How to Brainstorm Content for Your Website

Blogging, Content Marketing, Inbound Marketing, Marketing, Usability / UX /

Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was

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Six Digital Marketing Traps and How To Avoid Them

6 Digital Marketing Traps and How to Avoid Them

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics

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3 Ways Advertising Helps Your Online Business Grow In Value

3 Ways Advertising Helps Your Online Business Grow In Value

Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of

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Why to Use Twitter Ads

Top 5 Reasons to Use Twitter Ads

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, Social Media /

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not

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Online Reputation Management ORM - 6 Tips to Boost It

Online Reputation Management (ORM): 6 Tips to Boost It

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,

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How to diagnose and reduce the bounce rate on your blog

How to Diagnose And Reduce The Bounce Rate On Your Blog

Analytics, Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization /

You put in a lot of work to create and promote blog content that appeals to your target audience. A high bounce rate is the last thing you want to see. Visitors land on your blog for a number of reasons. Maybe a branded or paid social media post directed traffic to a specific article.

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