A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe […]
Explainer Videos: How They Boost B2C Conversion Rates Read More »
A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither
Content Creator vs Influencer Marketing for Startups: Which Should You Choose? Read More »
The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right
B2B vs B2C Marketing Strategies: Key Differences Read More »
Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the
Digital Marketing for Logistics Companies: 5 Reasons To Dive In Read More »
When online, people want good information, and they want to find it it fast. And it’s crucial that Google serve up relevant results on the first attempt if at all possible, if they want to keep users coming back. Google has multiple approaches to indicating relevance, not the least of which being the natural listings.
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TikTok for Business is an edgy and effective way to promote goods and services. Since videos are the only content you can publish on TikTok, you will find that marketing on the platform is very focused and targeted. Because of these factors, brands have found great successes in publishing short clips that promote their products
How to Use TikTok Marketing to Make Your Business Go Viral Read More »
Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was
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Video is the future. As available bandwidth grows enough for us to transfer ever larger amounts of data at lightning speeds, video will take off as the ultimate medium of the future. Video has an immediacy. It tells things as it is. Video excites like no other. If you are watching sports you get right
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Which colors of the rainbow are the best? Based on what? The best at what? Blue’s a good light for coming out of TVs screens late at night. And for country songs about eyes and the Montana skies. Red’s a good light for districts of ill-repute. Also, sunsets, roses, and clown noses. Green is best
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Search Engine Marketing, also known as Pay Per Click Advertising in many circles, can drive some outstanding results for businesses of all sizes in pretty much any industry. The key is to build the campaigns properly, including both the overall structure, the keywords targeting, and finally, how you work to discourage bad clicks. Negative keywords
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