Posts Tagged ‘Austin’

Does Everybody Need Social Media? No.

My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR…

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Calculating ROI & Other Metrics for Social (Salon) Sales

Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and…

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Local Search Engine Optimization Basics [Slideshow]

This week I was honored to take part in the Austin edition of LocalU, a traveling series of training seminars that teaches small businesses how to market themselves online in their locale. If you are unfamiliar with LocalU, take time to review their website. They cover all of the key topics you might want to…

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Best Business Models for Making Money Online

This week, I presented in front of the Austin Online Marketing Club about what the best business models are if your goal is making money online. The presentation was a different angle for me with this group. Previous presentations were focused heavily on execution, things like how to improve website traffic and lead flow. I…

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SXSW Interactive Last Minute Tips for Noobs

Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time…

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Internet Marketing 101 [Slideshow]

Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface…

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User Experience Is More Than Usability [Slideshow]

How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for…

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WordPress SEO [Slideshow] from Austin SEO Meetup

Today I conducted a training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize WordPress. That was very fruitful, so much so that…

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Return On News: Week of February 27, 2012

So today you are looking at the first edition of “Return On News”. My goal is to share a similar set of recommended articles and blog posts at least once monthly. If there is enough volume, I might even do it more often.

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