Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers. Google estimated back in 2011 that 16% of all searches… read more →
Search Engine Marketing, also known as Pay Per Click Advertising in many circles, can drive some outstanding results for businesses of all sizes in pretty much any industry. The key is to build the campaigns properly, including both the overall structure, the keywords targeting, and finally, how you work to discourage bad clicks. Negative keywords are one way to do… read more →
This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at first. Any time search marketers… read more →
It has been a while since we have shared a list of Return On News items, so today we are covering some of the more interesting content items that were shared by our team during October 2013. To keep up with this sort of content in real time, please follow Return On Now or our founder, Tommy Landry. Return On… read more →
There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure Search: What Is It? Google… read more →
If you are running pay per click campaigns via Google AdWords, it is time to start thinking about the new enhanced campaigns that are coming in the next few weeks. Google has already announced that they will be moving all campaigns over to enhanced at some point this summer. Google has since advised that July 22, 2013 is the target… read more →
Enjoy today’s guest post courtesy of Promodo SEM. The views of contributors are their own, and not necessarily those of Return On Now. Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to click on the ads that… read more →
One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net. There are several different ways to manage SEM, PPC, and online advertising as a whole. One of the hot topics over the past… read more →
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Tommy Landry takes a moment to review Google+, discussing it’s use as a social network and how it might be important to understand for social search.