Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof Your Website Building Links In… read more →
As we get a couple of weeks or so into 2013, most of the “predictions” columns, articles, and blog posts have made their way out onto the web. This annual tradition is one that most of us either love or hate. I tend to take a non-biased view to start, but there does come a time when there are simply… read more →
Enjoy today’s guest post by freelance writer Becky Wilcox. Over the last 10 years, social media sites have been growing rapidly. They have become a main way to connect and communicate for individuals, and the youth of today, having grown up with this as their “normal”, are always connected. But there are dangers and concerns from being so openly exposed.… read more →
Welcome to the first edition of Return On News for 2013. Over the past couple of weeks, the content has kept coming in and I’ve been able to read up on many topics that I had put aside to come back to. So this is a pretty insightful set of content to share today. I may actually have to do… read more →
Coming out of the holiday season, it is a great time to reflect over how the past year went, what plans and aspirations are in process, and what the coming year has in store for us. Many of us encapsulate this as New Year’s resolutions. It is very refreshing to look at the next year with hope and optimism. While… read more →
Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find that the most recent posts… read more →
I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a more holistic view of your… read more →
Bloggers are an interesting bunch. Some of us do it just because we need an outlet for the millions of ideas and thoughts in our heads. Others are blogging to build relationships and have meaningful discussion. You will find those who are marketing a business product or services, and those who are simply looking to build a personal brand. All… read more →
The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and… read more →
Rather often, we find that anything labeled as “social” is lumped into one big bucket. No matter what type of social tool is being used or analyzed, a large majority of people out there use social media, social networking, and similar terms interchangeably. It is very important to understand the nuances between each individual type of social platform. A few… read more →
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