TL; DR Recap & links to what we’ve covered so far, namely, Facebook. Why we won’t be covering Twitter. For most “heartland” small businesses, non-profits, and private consultants, LinkedIn can be a valuable social media channel. You’ll need a personal profile before you can set up a business page, post to Pulse, or run ads. Quick […]
Tips for LinkedIn: 2016 Social Media Series Read More »
This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business,
How to Configure a Small Business Facebook Page Read More »
To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and receive those page notifications. I thought it was reasonable to
It’s 2016: Let’s Get Started with Facebook Marketing Read More »
It’s 2016 and we’ve been getting back to the basics in content marketing. It’s like getting back to the basics of love, but we all know that means a road trip to Luckenbach, Texas. Today’s post is for those hold-outs–and those who love them–who don’t have a Facebook page for their business yet. If you
2016 Small Business Content Marketing To-Do: Claim Your Facebook Page Read More »
As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be
Top 12 Lame Excuses For Not Doing SEO Read More »
In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on
2016 Content Marketing for Small Businesses: Back to Basics Read More »
I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define
Is Your Small Business Niche a Fit for Social Media? Read More »
Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I
Small Business: Should You Say You’re Sorry on Social Media? Read More »
Stellar customer service, without exception, remains a pivotal component of a company’s success. And, behind every successful company are your resilient and blissful front liners, also known as, customer service representatives. However, if they are not happy with the environment, they could be inconsistent, which is not good for your company. According to the neuroscientists cited in an article
How to Make Customer Service Fun for Customers and Employees Read More »
Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is
SEO 2016 Predictions Read More »
