Small Business

How to Automate Your Customer Experience for Referrals

How to Automate Your Customer Experience for Referrals

The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation […]

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11 Dropshipping Pitfalls and How to Prevent Them

11 Dropshipping Pitfalls and How to Prevent Them

Dropshipping is one of the easiest ways to start an online business. To do so, you only need to launch an online store and connect with reliable suppliers and manufacturers. But even if dropshipping allows you to earn money within the comfort of your home, be sure you’re fully informed about all of the “ins

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Digital Marketing: 5 Legal Mistakes to Avoid

Digital Marketing: 5 Legal Mistakes to Avoid

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into

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How to Create and Sell Information Products

Want to Get Into Information Products? Start Here.

Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered

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How can Ecommerce Marketers Overcome Obstacles from the COVID-19 CoronaVirus Slowdown

What to Do if Your E-Commerce Business Is Sinking During COVID-19

The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down

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SEO Pandemic: How COVID-19 Is Affecting Marketers

SEO Pandemic: How COVID-19 Is Affecting Marketers

There is no doubt about it: the CoronaVirus has changed the world. Hopefully we can soon return to at least some form of “normal,” but there are still so many unknowns. Even without the influence of a global pandemic, SEO is always changing. Thanks to COVID-19 shutting down businesses across the country, the digital sector

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How Customer Reviews Impact Voice Search

How Customer Reviews Impact Voice Search

Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic

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Ecommerce Website Builders for Entrepreneurs

Why Ecommerce Website Builders Are Great for Frugal Entrepreneurs

When we first embark on a new business venture, the vast majority of us need to keep costs down in the first few years. Profits are typically lower with new businesses than at any other time during their lifespans. As a business owners, we have to make sure we aren’t spending a small fortune on

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Return On Now 2019 Awards

2019: Year of Accolades for Return On Now

Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost

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How Content Marketing Helps Business

How Content Marketing Can Help Your Business

Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or

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