Small Business - Page 2 of 17 -

Single-Vendor vs. Multi-Vendor Marketplace: 5 Factors to Consider

eCommerce, Entrepreneurship, Marketing, Small Business / Solomon Njoroge

We have witnessed true innovation as we watch smartphones grow in market penetration of smartphones and the advancement of similar technologies. This evolution has changed the business landscape. Today, most people have become used to buying online. With this develop, serious business ventures have to consider launching an online store if it fits their overall […]

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5 Solid Digital Marketing Skills to Amplify your Conversion Rates

Advertising, Analytics, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization, Small Business, Social Media, Usability / UX, Video / Krishna Yadav

Digital Marketing is the first thing that comes to mind when we think about marketing or advertising of any product or service. Almost every business owner is trying to create an online presence for his or her business. There are several digital marketing tools available in the market that can boost your sales and profits.

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Video Marketing: 5 Easy-to-Follow Strategies

Analytics, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Video / Melissa Waltz

When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy. Video

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How to do SEO for Multi-Location Businesses

What’s the Best SEO Strategy for Multi-Location Businesses?

Content Marketing, Entrepreneurship, Inbound Marketing, Lead Generation, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business / Rebecca Collins

If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have

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Dropshipping Marketing: Tested Tips to Skyrocketing Your Sales

eCommerce, Entrepreneurship, Information Security, Marketing, SEO / Search Engine Optimization, Small Business, Video / Nina Petrov

Without successful marketing, you’ll struggle to succeed at any dropshipping based business model. To fend off competitors, you’ll need a brand people can trust. And to build a good brand, you will need to excel at dropshipping marketing. This post is here to help you get your arms around everything you’ll need to do in

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5 Influencer Marketing Tools to Improve Performance

Advertising, Analytics, Content Marketing, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Public Relations, Small Business, Social Media / Edward Harper

Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will

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Google My Business - Get On The Radar With Local SEO

Get Your Local Business on the Radar with Local SEO

Content Marketing, Inbound Marketing, Lead Generation, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Small Business, Social Media, Usability / UX / Marc Bartolome

If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of

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Add Relevant Keywords: U-Shape Pregnancy Pillow Example

How to Write SEO-Friendly Product Descriptions for eCommerce

Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Small Business / Jessica Fender

With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that

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3 Ways Advertising Helps Your Online Business Grow In Value

Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Christopher Moore

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of

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Online Reputation Management (ORM): 6 Tips to Boost It

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Steve Hawky

No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,

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