Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers: You’re selling yourself short when you don’t reuse, repurpose, and repromote your material. Good Content Strategy […]
How Easy Is Repurposing Content for Small Business? Read More »
We’ve talked before about social media contests, particularly the hashtag contest: to generate momentum for your brand’s social properties to raise engagement with your brand to develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of that good good, that UGC. UGC stands for User-Generated
Engage Your Audience with Social Media Contests Read More »
Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do
How to Link Facebook Posts to Business Outcomes Read More »
TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber? Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have already spoken on “it,” whatever that is, doesn’t mean
On Social Media Guilt, Overwhelm, and Being a Content Copy Cat Read More »
Man, you are really missing out! (And, that’s the cue for professional social media gurus to keep moving, nothing to see here. Because I’m making an insider joke that you, dearest with the beginner mind, are gonna get in a minute.) Beginner mind. Zen mind. Right on. Today, we’re going to talk about something that
OMG! You Don’t Know What FOMO Is?! Read More »
It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a
Best Holiday Promotions: 8 Experts Chime In [Roundup] Read More »
We all know that the customer is king. They are the lifeblood of our businesses. Without them, our businesses will fail. It makes sense then to exert much effort into making them happy and keeping them satisfied. One way to do that is to put them first. There are a lot of ways to prioritize
5 Tips and Tools to Help You Put Your Customers First Read More »
My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR
Does Everybody Need Social Media? No. Read More »
#Yogais Case Study: Executive Summary An internationally renowned, very esoteric nonprofit, the Himalayan Institute, is a yoga and meditation retreat center. This case study summarizes how they successfully garnered attention, expanding their niche audience through an integrated online and in-real-life hashtag contest. The face-to-face component of this campaign educated and engaged a somewhat reluctant staff
Case Study: A Successful B2C Hashtag Contest Read More »
Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and
Calculating ROI & Other Metrics for Social (Salon) Sales Read More »
