SEO / Search Engine Optimization

It’s 2016: Let’s Get Started with Facebook Marketing

To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and receive those page notifications. I thought it was reasonable to…

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How to Improve Your Conversion Rate Using SEO

The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce…

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SEO Mistakes to Avoid in 2016

Now that we are well on the way into 2016, it is time to start asking the difficult question about how your SEO plans are working out. Are you making the gains you are hoping to? Are you managing to stay on top of your research and keyword goals? Have you been checking in on…

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Top 12 Lame Excuses For Not Doing SEO

As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be…

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2016 Content Marketing for Small Businesses: Back to Basics

In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on…

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Is Your Small Business Niche a Fit for Social Media?

I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define…

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SEO 2016 Predictions

Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is…

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Increase Conversion Rates by Speeding Up Your Site [Infographic]

When you think about all of the things that make your online presence great, what are some attributes that come to mind? Engaging content? An aesthetically appealing design? Good social interactions? What about website speed? ¼ of all website visitors will abandon your page if it doesn’t load within four seconds. What does this mean? If…

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