SEO / Search Engine Optimization

How and Why to Focus on Data When Marketing to Gen-Z

How and Why to Focus on Data When Marketing to Gen-Z

A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with […]

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Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In

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Social Media Video Marketing Campaign FEATURE IMAGE

3 Strategies to a Successful Social Media Video Marketing Campaign

Over the past two years, video marketing has revolutionized the digital marketing world. This is especially true within social media marketing. Facebook Live has rejuvenated the historic platform. TikTok has become an overnight phenomenon. And of course, YouTube continues to be a fan-favorite. Let’s look at the right ways to use video in your social

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Increase organic traffic without link building off page seo

How to Increase Organic Traffic Without Link Building

Digital marketing has changed the game for businesses. As more affordable digital marketing strategies increase in adoption,  small companies also join the race, increasing competition. As a result, every business is trying to develop unique strategies to secure their position in their respective industry. Similarly, if you ask marketers or business owners what they want,

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FEATURE Image: Who Trusts Influencers?

Who Trusts Influencers? [INFOGRAPHIC]

Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways,

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User Focused Design Optimization

Beginner’s Guide to Effective User-Focused Optimization

You’re a business owner who’s planning to build a foundation in the digital landscape. The only problem is that you don’t know where to begin. This is one of the most common problems that fledgling online marketers face when expanding their online reach. Fortunately, a lot of pioneers have shared some techniques on how you

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Agile Marketing Principles

How to Start Using Agile Principles in Marketing

Back in 2001, a team of software developers gathered to discuss how they could streamline work processes. The result of this meeting was the Agile Manifesto. This document includes 12 principles for effective project management, discouraging the role of excessive meetings and documentation. Today, Agile is everywhere. While some consider it a buzzword, Agile is

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Semantic Markup: Use Schema.org as a resource

How to Use Semantic Mark-up to Improve Your Search Results

Search engines are focused on constantly improving their ranking algorithms. In the past seven years, search engines have shifted from a keyword-based matching algorithm to semantic search. This new way of ranking content gives priority to context and intent over simple text string / keyword matches. Keyword stuffing is a thing of the past. To

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Fast User-Friendly Website

How to Ensure a Fast, User-Friendly Website

Any business owner who wants to establish a solid online presence realizes how important their website is. And if you want it to rank well, it must be fast and optimized for search. After all, your website can bring your business and branding closer to your target audience than any other marketing vehicle can. In

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Benefits of Multilingual Digital Marketing

Benefits of Multilingual Digital Marketing

Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it

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