Over the past 5-6 years, social media has really come into its own as a business discipline. Most companies now understand that they need to, at a minimum, have some sort of presence on the social networks and other social media. But not everyone can afford to hire full time support, so we find ourselves with a budding cottage industry… read more →
Earlier this month, we posted a video from Matt Cutts with our analysis of the contents. If you missed that post, you can review it at the following link: 2013 Google Penalty Plans After a relatively quiet first few months of the year with respect to major penalties and algorithm updates, Google is on the cusp of rolling out a series of… read more →
Content comes in a variety of shapes and forms. It can be short blog posts, long white papers, videos, podcasts, pretty much anything that educates, entertains, or engages. If you build a matrix with one axis the medium, as described above, that’s only half of the equation. The other axis on the matrix addresses subject matter or type of content,… read more →
With all the talk about content marketing these days, guest blogging has become a key driver for link building. If you are new to guest blogging, you are likely struggling to find recipients for your guest posts. We use a very specific process for engaging with potential takers on our guest post requests. Although no process is perfect for every imaginable situation,… read more →
Google+ has come a very long way since its inception. Overall, they simply added features and functionality to Google Plus during the earlier months of its existence. However, today they converted me over to their new interface. I must say, I like the changes! The entire User Experience has taken a major leap forward. It is easier to use and… read more →
Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself (embedded at the end of… read more →
Please enjoy this week’s guest post, courtesy of Robert Reeve of Bright Local. In this piece, he analyzes the potential impact of the introduction of the Facebook Graph Search on Search as a whole. The views of contributors are their own, and not necessarily those of Return On Now. The start of 2013 has been a great time to be… read more →
We service clients of all sizes, from large enterprise down to small startups. For the bigger outfits, budget is rarely an issue. After all, when your marketing budget is set at 7-10% of an 8-figure revenue stream, it’s not a matter of whether to invest in search marketing, but with whom. On the other end of the spectrum, smaller clients… read more →
Last week, I was speaking to a potential client who had a very negative view of Small Business SEO. Her concern was that it required too much money and effort, and that she could never compete with the “big dogs,” as she called them. She is unwilling to take a leap of faith that won’t pay off for several months.… read more →
SEO providers run the gamut, providing widely ranging value, foresight, and ethics. Top SEO companies stand out from the crowd in a number of ways. If you are planning to hire an outside SEO service to manage your SEO strategy, help with a website launch, or build links, it pays to know what you are getting yourself into. Anyone can… read more →
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