Search Engine Marketing

10 Tips for PPC Campaign Optimization

Enjoy today’s guest post courtesy of Promodo SEM. The views of contributors are their own, and not necessarily those of Return On Now. Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to…

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Remarketing vs. Search Retargeting: What’s the Difference?

One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net. There are several different ways to manage SEM, PPC, and online advertising as a whole. One of the…

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Fun With Google Autocomplete

Back in June of 2010, Google announced Caffeine. While this was a new way of indexing and ranking sites on a real time basis (rather than in layers as they did previously), it set the stage for several features we see live today. One of the bigger features is Google Autocomplete. What is Autocomplete? I’m glad…

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Mashup: Matt Cutts on Ranking #1 [Humor]

Today I came across the following video while conducting some SEO research. Based on the title, you might think this holds all the secrets to Google’s algorithm. After all, it features their head of web spam, Matt Cutts. On the contrary, this is not at all a useful resource for search engine optimization. Matt Cutts:…

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Why Aren’t More Of Us Optimizing Websites for Mobile Browsing?

My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to…

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7 Steps To Designing Better Landing Pages

The following blog post comes courtesy of George Kent of Pentech Consulting. In this post, George provides seven insights that should help you improve the conversion rate of your landing pages. How many people have signed up to your mailing list in the last 30 days? Have you considered the benefits of designing your landing…

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3 Reasons Why PPC Leads Do Not Convert Into Customers

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance…

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5 Reasons To Hire a Freelance SEO for your Search Marketing

If you own and manage a website, which all businesses should do these days, you need to be sure it is properly written, configured, and optimized for the search engines to crawl and rank it. There are multiple options for handling your SEO: Put in the time to learn it yourself and hope for the…

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