Search Engine Marketing

Google AdWords for SaaS: What You Should Consider

For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the…

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Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions

Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks requires a lot of time, effort, and expertise on your part. This is especially true when it comes to practices like link building, keyword research, and production of high-quality content that will…

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Monetizing a Site: Affiliate Marketing Basics

How do people fund their blogs? The answer you’re likely to hear over and over again is affiliate marketing. Ready to get a piece of the action? The following overview and key tips should set you in the right direction. What Is Affiliate Marketing? Affiliate marketing is the act of promoting someone else’s product or…

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7 Big Reasons Digital Marketing Rocks

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is this such a huge focus for us? Because we strongly…

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Is Your Small Business Niche a Fit for Social Media?

I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define…

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On Social Media Guilt, Overwhelm, and Being a Content Copy Cat

TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber? Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have already spoken on “it,” whatever that is, doesn’t mean…

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10 Steps for Conducting a Successful PPC Audit

Creating and deploying a brand new pay per click (PPC) campaign from scratch is probably the easiest way to get started working with a new SEM provider. Simply build it, test it, and optimize it. On the other hand, the situation is completely different for those of us who have a history of PPC advertising…

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