Return On News

Return On Now 2019 Awards

2019: Year of Accolades for Return On Now

Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost […]

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Return On News: Mobilegedddon, Ecommerce Optimization, Social SEO

Return On News: Mobilegeddon, Ecommerce, Social SEO

This week, it seems like a great time to do an edition of Return On News. We haven’t done one in at least a month or two, and there have been a ton of great articles that I’ve come across in the past few weeks. Of course, it has been a very busy time in

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The Google / Twitter Fire Hose Deal of 2015

The Google and Twitter Deal: How, Why, and What to Know

As one of the more intriguing internet marketing stories of the past week, Google has announced that they have partnered with Twitter again. If you recall, Google had access to the Twitter “fire hose” a few years ago, but that agreement expired in mid-2011. Since that time, tweets have gone mostly unindexed (some sources have

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Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week

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Return On News: Penguins, Pandas, and Pirates, Oh My!

It has been quite a while since we’ve published a curated list of posts in our Return On News series. Since it has been a hot week or two for news items, I thought I’d pull one together today to help catch you up on all the latest developments. If you haven’t seen Return On

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John Mueller Announces the end of Google Authorship

Buh Bye Google Authorship, It Was Nice Knowing You

In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was a huge announcement for the SEO community. Over the past few years, we have been beating the Authorship drum. After all, it’s vision was to

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Matt Cutts Spammy Query Update

Google Update Week: Google Panda 4.0 and Payday Loan 2.0

What a busy week it has been in the search marketing industry. After several months of little noise surrounding new updates, with Google having decided many months ago not to share information about each and every tweak they make to their algorithm, we had two big ones roll out in the past week. First Update:

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Citations Implied Links Patent

Citations and Brand Mentions: Implied Links for SEO

In the wake of several iterations of the Google Penguin penalties and a recent assault on guest blogging, marketers and webmasters worldwide express confusion and concern over the state of link building in 2014. Link building is no longer a simple volume focused activity. Now, a range of factors impact success, as well as risk

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SEM Google AdWords Enhanced Campaigns New Features

SEM: New Features for Google AdWords Enhanced Campaigns

This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at

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Biggest SEO Myths Matt Cutts Video

SEO Myths: Theme of the Week

I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment

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