Return On News

The Google and Twitter Deal: How, Why, and What to Know

As one of the more intriguing internet marketing stories of the past week, Google has announced that they have partnered with Twitter again. If you recall, Google had access to the Twitter “fire hose” a few years ago, but that agreement expired in mid-2011. Since that time, tweets have gone mostly unindexed (some sources have…

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Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week…

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Return On News: Penguins, Pandas, and Pirates, Oh My!

It has been quite a while since we’ve published a curated list of posts in our Return On News series. Since it has been a hot week or two for news items, I thought I’d pull one together today to help catch you up on all the latest developments. If you haven’t seen Return On…

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Buh Bye Google Authorship, It Was Nice Knowing You

In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was a huge announcement for the SEO community. Over the past few years, we have been beating the Authorship drum. After all, it’s vision was to…

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Google Update Week: Google Panda 4.0 and Payday Loan 2.0

What a busy week it has been in the search marketing industry. After several months of little noise surrounding new updates, with Google having decided many months ago not to share information about each and every tweak they make to their algorithm, we had two big ones roll out in the past week. First Update:…

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Citations and Brand Mentions: Implied Links for SEO

In the wake of several iterations of the Google Penguin penalties and a recent assault on guest blogging, marketers and webmasters worldwide express confusion and concern over the state of link building in 2014. Link building is no longer a simple volume focused activity. Now, a range of factors impact success, as well as risk…

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SEM: New Features for Google AdWords Enhanced Campaigns

This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at…

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SEO Myths: Theme of the Week

I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment…

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Beginner SEO Training From Google Webmaster Academy

This week, Google announced that they are making basic search engine optimization training available to webmasters all over the world by way of their newly reworked Webmaster Academy. While Webmaster Academy itself is no new concept, as it was originally launched in May 2012, this is a much more up-to-date version. The original WA was focused…

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