Mobile

Which 3 Social Media Platforms Will Be Around in 3 Years?

Tommy Landry, the show runner here, suggested many moons ago that I draw up a quick post to predict the social media platforms of the future. We both agreed it would be a no-brainer and, therefore, easy-to-write. And, yet… The answer was so obvious that I didn’t reckon I could find 600 words to put…

Read More

Why to Integrate Social Media Channels With Email Marketing

Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around us progresses. Any business owner, no matter if…

Read More

7 Big Reasons Digital Marketing Rocks

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is this such a huge focus for us? Because we strongly…

Read More

10 SEO Questions to Ask Yourself in 2016

Life is busy. It seems the more we work to get ahead, the further behind we can fall at times. In a previous career stop, I used a very effective model to help myself and my coworkers better evaluate where time is well spent. After all, if you simply chase whatever has your attention, where…

Read More

How to Improve Your Conversion Rate Using SEO

The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce…

Read More

SEO 2016 Predictions

Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is…

Read More

How to Link Facebook Posts to Business Outcomes

Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do…

Read More