Public Relations

5 Secrets to Build Your Online Reputation through Social Media

For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven by social media and other online platforms, your online reputation…

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Internet Marketing Spring Cleaning and Refresh

Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make…

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How to Protect Your Online Reputation

Enjoy the following guest post, courtesy of professional Online Reputation Manager Gavin Carter. The views expressed in this post are those of the author and not necessarily that of Return On Now. Your company’s online reputation is very important. Most people check online to see what reviews have been left about a company before making…

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How to Promote a Blog For Free: 25 Ideas

Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote…

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DIY Link Building: Easy Ways to Do It Yourself

Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to…

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Marketing: Top 5 Free Tools Small Businesses Tend To Ignore

Today we bring you a guest post from Celina Rodger of Dialed-In Local. In this post, she covers some near obvious ways to promote a small business, all of which are often overlooked for various reasons. When it comes to business, one of the most important rules is that you need to spend money to make…

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Public Relations: How It Works In A Social World

This week, let’s take a moment to look at PR / Public Relations for a moment. PR has long been a primary way by which companies of all sizes influence public opinion, build brand awareness and familiarity, and create general goodwill toward a brand.

With the latest social media tools and networking capabilities, there has been a great deal of debate about how PR is changing. Some speculate that the discipline is due to become obsolete, others advocate a revamped approach, and still others merely see today’s PR environment as a small offshoot of how we have always done it.

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Google: Can You Really Trust Them Or Not?

Surely you have seen the news by now that Google allows certain employees to manually adjust index rankings under special circumstances. Needless to say, the implications are rather widespread.

According to what I’ve read, employees sometimes have to make a judgment call about whether to lower a site’s ranking for a particular keyword or set of keywords. The main scenario where this is deemed “okay” by Google is when companies vertically integrate to a content-heavy model, using existing “SEO Juice” to enjoy visibility that is not yet deserved. That certainly seems like a good thing, does it not? Particularly since big brands can leverage existing budgets, SEO benefits, etc. much more easily than the smaller outfits or self-employed.

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