Have you ever mistyped a brand or product name, and yet, Google provided you with a perfect result? With each algorithm update, Google is getting smarter. Its algorithms are designed to “understand” what a user is searching for, irrespective of their spelling or grammar mistakes. When investing in Google Ads, your goal is to put […]
How to Boost Traffic and Conversions with Google Ads Close Variants Read More »
Customers will rarely make a purchase during their very first visit to a new website. It doesn’t matter how boldly designed the web store appears or how compelling the products and services are. Just about 2% of first time visitors actually buy, which is quite discouraging. However, there are ways to increase that number. With
The Effects Of Retargeting in Ecommerce [INFOGRAPHIC] Read More »
Google has introduced a new Search Console that comes with a fantastic Removals tool. With this tool, you can manage SafeSearch filtering and temporarily block Google search results from a website. You can also temporarily block web pages from websites that you own. If you don’t own the site, there is a troubleshooter for that.
New Google Removals Tool: What to Know and How to Benefit From It Read More »
Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can
How to Find Out if Your SEO Strategy is Working for Your Brand Read More »
Artificial Intelligence (AI) is no longer a concept found only in sci-fi movies and robots. For internet entrepreneurs, it is basically an integral part of our work. As a retail business managing a website and wanting to attract more business, AI tools can be an avenue for growth and more conversions. Established tech giants such
How to Use AI to Effectively Increase Engagement on A Website Read More »
When we first embark on a new business venture, the vast majority of us need to keep costs down in the first few years. Profits are typically lower with new businesses than at any other time during their lifespans. As a business owners, we have to make sure we aren’t spending a small fortune on
Why Ecommerce Website Builders Are Great for Frugal Entrepreneurs Read More »
Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they
8 Ways to Refresh Your Content Marketing Strategy Read More »
What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future
How Facebook Marketing Will Change in 2020 Read More »
YouTube marketing is one of the most efficient ways to get your business noticed online. No matter whether you’re a business or a social media influencer, YouTube is for everyone. It can help you grow your brand online using the richest of media: videos. With YouTube marketing, you can quickly increase brand awareness among internet
7 Efficient Ways to Boost Your YouTube Marketing Read More »
Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses. Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies. These days customers rely on
The Importance of B2B Content Marketing Funnels Read More »
