Local Businesses

Top 12 Lame Excuses For Not Doing SEO

As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be…

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Is Your Small Business Niche a Fit for Social Media?

I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define…

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How to Make Customer Service Fun for Customers and Employees

Stellar customer service, without exception, remains a pivotal component of a company’s success. And, behind every successful company are your resilient and blissful front liners, also known as, customer service representatives.  However, if they are not happy with the environment, they could be inconsistent, which is not good for your company. According to the neuroscientists cited in an article…

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SEO 2016 Predictions

Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is…

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Does Everybody Need Social Media? No.

My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR…

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Calculating ROI & Other Metrics for Social (Salon) Sales

Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and…

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Top Tips for Small Business Website Design [Infographic]

Small businesses are often guilty of neglecting or rushing their website design in order to get it running as soon as possible. But the fact is – a wrong website design with substandard images and cluttered navigation can easily drive a lot of your customers away, leading to losses of thousands of dollars in terms…

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Should Your Small Business Bother With Social Media?

Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative class; Millennials displacing Boomers…

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16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a…

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