Local Businesses

Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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Understanding Fake Reviews and Their Repercussions on the Market

During the last couple of years, the popularity and impact of online reviews have grown considerably. This is quite understandable, given the fact that 68% of millennials trust online reviews more than they trust traditional television advertisements. However, this great increase in popularity has encouraged multiple business owners to purchase fake positive reviews. In the…

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SEO 2017 Predictions

Welcome to this year’s edition of our SEO Predictions for the upcoming calendar year. After seeing some great traction and feedback on our SEO 2016 Predictions post, we decided to make it more of a tradition moving forward. So looking ahead to what’s in store for SEO 2017, here is what my crystal ball tells…

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Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky

In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam,…

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How to Get Clients Without Advertising

This is a very serious subject, and one that would no doubt create a range of different responses from various people. This covers the topic of whether you could attract customers to your business without advertising your services. What does this mean? No sales page. No price list. Not even an option to join a…

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How to Sell on Instagram for SMBs: 2016 Social Media Series

As promised, we’re back we’re going to explore the wonderful world of selling on Instagram. Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or selling — or anything…

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How to Configure a Small Business Facebook Page

This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business,…

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It’s 2016: Let’s Get Started with Facebook Marketing

To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and receive those page notifications. I thought it was reasonable to…

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