Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most of it focused on high… read more →
Most of my more recent blog posts have been focused on specific internet marketing concepts, such as SEO, SEM, content marketing, social media, etc. However, if you have been reading my work since our earlier days, you already know that we started out covering a broader spectrum of business subjects. Today, I am taking a step back and delving into… read more →
Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for most social marketing professionals to… read more →
The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new algorithm named Hummingbird, which focuses… read more →
Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want to interact with us. The… read more →
The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in regards to marketing and engaging… read more →
When it comes to promoting a business, more companies and small business owners are choosing to market their products and services on the Internet. One of the easiest ways to effectively market a real estate business is to use some of the popular social networking sites. If you are a real estate agent, you will want to find out some… read more →
Among our SEO services, one specialty we offer is Local SEO. While only critical for businesses with a physical site or store, local SEO can help anyone who targets a local or regional audience. On-Page Factors As with all forms of SEO, the actual content on your website itself is important for Local SEO. Let’s delve into some of the… read more →
Following on my previous post, Local Services Businesses: Why You MUST Have a Web Presence, let’s take a few minutes to dig deeper into my assertion that the yellow pages are an unsustainable model for driving leads and business.
This topic applies differently to various business types. Many companies have already made the move to an online-heavy model (e.g. the travel industry). On the other hand, local services businesses can often still generate decent returns from this tactic. While that model has worked to date and may still have some value, the money spent on it could be used much more lucratively.
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact methods such as the Yellow… read more →