Internet Marketing Resources

Looking for some thoughtful internet marketing resources? Our team comes across them every day. Many are worth sharing here.

Enjoy the following list of recommended materials courtesy of Return On Now. This is an evolving list of internet marketing resources, so bookmark the page and check back.

But first, one of our own resources that we highly recommend you review: 2013 Search Engine Market Share By Country

 

Recommended Internet Marketing Resources


Internet Marketing – General

Online Advertising and Marketing Things To Know for Consumers (Bureau of Consumer Protection)

The Ideal Length of Everything Online, Backed by Research (Buffer Blog)

21 Common Mistakes Ruining Your Website – and Free Tools to Fix Them (Layer Themes)

From A to Z: 200 Essential Resources for Entrepreneurs Building a Business (Entrepreneur.com)

The Complete Resource Guide to Building a Profitable WordPress eCommerce Site (SelfStartr.com)

15 Best Free Stock Photo Websites (Despreneur)

The Most Complete 101+ Step WordPress Checklist Ever (WPMU)


Search Engine Optimization / SEO

The Beginner’s Guide to SEO (Moz.com)

The Beginner’s Guide to Link Building (Moz.com)

Link-Building Strategies – The Complete List (PointBlankSEO.com)

Link Building: The Definitive Guide (Backlinko)

Link Building Resources (Linkarati)

Microsoft Excel for SEOs (Distilled)

SEO Tools for Excel (NielsBosma.se)

Google Analytics Data In Excel (Excellent Analytics)

Structured Data with Schema.org: The Ultimate Guide (Yoast)

Everything You Need To Know To Generate Rich Snippets (SEOgadget)

Technical SEO for Nontechnical People (Search Engine Watch)

Web Developer’s SEO Cheatsheet (Moz.com)

What Is a “Good Link Profile” and How Do You Get One? (QuickSprout)

How Long Does Link Building Take to Influence Rankings? (Moz.com)

Organic Click-Through Rates in 2014 (Mediative)

30 SEO Tools to Make Your Life Easier (eConsultancy)

The Advanced Guide to YouTube SEO (Search Engine Journal)

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine (Search Engine Land)

16 SEO Experiments That Will Change The Way You Think About SEO (Forever) (SEO Sherpa)


Social Media

The Beginner’s Guide to Social Media (Moz.com)

Social Media Definitions: The Ultimate Glossary of Terms You Should Know (HubSpot)

12 Essential Social Media Cheat Sheets (Mashable.com)

Social Media Research Information (Social Media Examiner)

Top 5 Social Media Questions Marketers Want Answered (Lee Odden from TopRank Blog)

Social Media Marketing Analysis and Articles (Mashable.com)

The Truth About Social Media Measurement (Marketing Land)

Which Social Network is Best for B2B Marketing? (Search Engine Watch)

Facebook Marketing Guide (Jon Loomer)

Twitter Marketing Guide (KISSmetrics)

Why Google+ Is the Best Social Platform for Content Marketers (Copyblogger)

Facebook Analytics: The Only Guide You’ll Ever Need (Razor Social)


Content Marketing Strategy

What Is Content Marketing? (Content Marketing Institute)

How to Build a Content Marketing Strategy (Moz.com)

The All-in-One Guide to Planning and Launching a Content Marketing Strategy (Audience Bloom)

The Epic List of Content Strategy Resources (www.jonathoncolman.org)

Why Skills are the Secret to a Successful Content Marketing Strategy (Content Marketing Institute)

How To Write A Bare-Bones Content Strategy For Small Business (Business2Community)

Better Content Marketing Strategy Through Persona Research (Raven Tools)


Search Engine Marketing / Pay Per Click

A guide to building successful AdWords Campaigns (PDF on Google.com)

Big List of Free Keyword Research Tools (Website Magazine).

9 Tips to Write Effective Google AdWords Copy (Search Engine Journal)

The Ultimate Guide to Google AdWords Quality Score (PPC Hero)

5 Surprising Facts On Quality Score Change (Marketing Land)

How to Calculate Your PPC Budget and Success (Convince & Convert)

Best Practices For Google Enhanced PPC Campaigns (Search Engine Land)

How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail (Search Engine Journal)


Landing Page Optimization / Lead Generation

101 Landing Page Optimization Tips (Unbounce)

The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time (Buffer Blog)

A/B Testing For Beginners: 70 Resources to Get You Started (QuickSprout)

The Lead Magnet Bible: 29 Killer Bribes To Grow Your Email List (Holler.com)