Public Relations (PR) is one of the best ways to get some quick and potentially extensive exposure. But PR is much more than just crafting press releases and paying to post them to the business wire. Unless you are a larger company that can afford to keep dedicated PR resources in-house, you can do it yourself or bring in a PR vendor to manage it for you.Read More
With marketing having fundamentally changed over the past several years, it is becoming increasingly important to have an online presence. And this is a great thing for those of us who aspire to operate as solo entrepreneurs or very small companies. Now, your voice can be heard loudly and clearly by more people than ever…Read More
Hello and Happy New Year! At risk of joining a cliche fest, let’s take a moment to consider my top five recommendations for things you should address first heading into 2010. I’ll work to keep this short and sweet so we can move on with our New Year holiday festivities.Read More
Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.
B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.
So let’s start simple…10 important tips for how to use social media correctly in B2B.Read More
Before I dive into more meaty topics, I want to take a quick second to talk about balance and perspective. No matter what your chosen business niche, business model, or revenue approach, the context under which you operate must always remain consistent and balanced. What do I mean by that comment?
This is best explained with a story…Read More
We’ve all heard the abundant hype about social media and how 2010 is when it will truly reach critical mass. One thing is clear…it provides a platform where your voice can not only be heard, but amplified and passed along. While this is a huge benefit of using social networking sites, it also provides quite a challenge to measure the impact of conversations to which you are not privy.Read More