Entrepreneurship

3 Reasons Why PPC Leads Do Not Convert Into Customers

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance…

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Thanksgiving Moment of Zen

When I first started Return on Now a few years ago, I took a very different approach to generating blog topics. Although I considered potential SEO and Social Media benefits of different topics, and how it would be distributed, that was a minor check point in the content creation process. Now, I take a more…

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3 Tips for Building a Strong Online Presence

The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in…

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Getting Social Media Off The Ground: 5 Steps To Get Started

When first exposed to social networking, most professionals marvel about how social is “free”. But is it really free? Sure, you can sign up for all the major services and start interacting at no cost. You can engage without any financial investment whatsoever. But is it truly free? Simple answer: No. Social media requires time,…

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5 Reasons To Hire a Freelance SEO for your Search Marketing

If you own and manage a website, which all businesses should do these days, you need to be sure it is properly written, configured, and optimized for the search engines to crawl and rank it. There are multiple options for handling your SEO: Put in the time to learn it yourself and hope for the…

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Ode to Martin: Life Lessons From An Old Friend

Today I write this blog post with a heavy heart. Just last night, we returned from a trip back home to visit my family. Normally, a trip like this is filled with joy and laughs, sharing stories, and general goodness. This time was different. You see, 2012 has been a tough year for all of…

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Are You Dropping the Ball with Online Marketing?

I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes…

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Top Digital Communication Tools for Virtual Teams, Part 2

Welcome back for Part 2 of this two part series. Yesterday we covered the most commonly used mediums for communicating with virtual teams. The list included the telephone, email, online chat, and combination platforms that offer a more complete service. Let’s get right to the first of two categories of product we will cover today.…

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Top Digital Communication Tools for Virtual Teams, Part 1

On Friday of last week I attended a great “Lunch and Learn” session at the Austin Chamber of Commerce offices. It was put on by Dale Carnegie Training, and focused on how to best lead virtual teams in the digital age. The session really got me thinking. For virtual teams, communication and alignment are paramount.…

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Digg: Will The New Model Work?

Last month, Digg announced that they were combining forces with a company called Betaworks. The vision was to combine Digg with Betaworks’ existing product, news.me. News.me is essentially a simple aggregator that shows the top stories your connections share on Facebook and Twitter. Their delivery vehicles to date had been a daily email service and…

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