Content Marketing

21 Tips for Marketing a eBook

eBook Marketing Best Practices: 21 Tips [INFOGRAPHIC]

Ebook creation is a lot of hard work, but it can also be quite rewarding in the long run. It is one of the most cost-effective methods used by businesses for promoting and marketing products/services. eBooks can help generate targeted leads, which in turn will help boost the ROI on your marketing efforts. Free eBooks […]

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Marketing Strategies to Increase Conversions Social Media FEATURE IMAGE

4 Super-Effective Marketing Strategies to Increase Conversions through Social Media

Did you know the total number of active social media users is expected to increase to 3.1 billion in 2021? It’s evident that marketers cannot afford to ignore the potential of social media for targeting the right audience. It can be a great platform to showcase your products, raise brand awareness, engage your audience, and

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How can Ecommerce Marketers Overcome Obstacles from the COVID-19 CoronaVirus Slowdown

What to Do if Your E-Commerce Business Is Sinking During COVID-19

The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down

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Ecommerce Content Optimization: Optimize Your Calls To Action

Content Optimization for eCommerce: The Complete Guide

SEO is very important for eCommerce. Why? Put most simply, it can boost an online store’s sales and revenue. To become a market leader in your industry, make sure you have well-optimized content. If you miss out on clicks, you miss out on sales. In such conditions, focus on optimizing your eCommerce website to address

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How to Get More from Instagram, Twitter, LinkedIn, and YouTube

How To Get The Most From LinkedIn, YouTube, Twitter, and Instagram

There are a lot of social media platforms. It can be daunting to manage all of them. But, did you know that each social media platform can generate and nurture leads? In this guide, we take a look at the ten ways you can use social media profiles to grow your business and increase revenue.

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19 mistakes to avoid when launching an ecommerce website

eCommerce Mistakes To Avoid [INFOGRAPHIC]

With the majority of brick-and-mortar businesses moving online as well, we are seeing an overabundance of options online. This makes it difficult for business owners to stand apart from the rest. Are you just now beginning your online journey? If so, your challenge is to build a well-optimized website, with a superior user experience for users.

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11 Tips to Improve User Experience UX

11 Brilliantly Simple Tips To Improve User Experience

Businesses and web developers are placing more and more emphasis on user-oriented functions and presentation. All of this effort is focused on one important thing: User Experience (UX). As engagement levels become easier to measure and assess by search engines, UX and user engagement will become increasingly important for Google, Bing, etc. when crawling, indexing,

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Generate More Leads With Conversational Marketing

Generate More Leads With Conversational Marketing

Fresh leads are the lifeblood of every business. And yet, 61% of marketers cite lead generation as their top challenge. Nowadays, customers have an abundance of different options to choose from. You have to do your very best in order to attract and keep them. That’s why you have to update your marketing and lead

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How B2B Companies are Successfully Using Instagram for Marketing

5 Ways Big B2B Companies Use Instagram Marketing

Most B2B companies don’t prioritize Instagram as an important social media channel. Although 75% of B2B buyers use social media when making their purchase decision, marketers still believe that Instagram is a powerful marketing tool only for companies that target their customers directly. However, it’s high time to realize the power of Instagram marketing for

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How to Find Out if Your SEO Strategy is Working for Your Brand

How to Find Out if Your SEO Strategy is Working for Your Brand

Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can

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