Content Marketing - Page 15 of 42 -

Social Media Video Marketing Campaign FEATURE IMAGE

3 Strategies to a Successful Social Media Video Marketing Campaign

Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Video / Wendy Dressler

Over the past two years, video marketing has revolutionized the digital marketing world. This is especially true within social media marketing. Facebook Live has rejuvenated the historic platform. TikTok has become an overnight phenomenon. And of course, YouTube continues to be a fan-favorite. Let’s look at the right ways to use video in your social […]

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Increase organic traffic without link building off page seo

How to Increase Organic Traffic Without Link Building

Analytics, Content Marketing, Inbound Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Danish Mehmood

Digital marketing has changed the game for businesses. As more affordable digital marketing strategies increase in adoption, small companies also join the race, increasing competition. As a result, every business is trying to develop unique strategies to secure their position in their respective industry. Similarly, if you ask marketers or business owners what they want,

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Who Trusts Influencers? [INFOGRAPHIC]

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Jacky Lance

Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways,

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How to use customer testimonials and reviews on landing pages

How to Use Customer Testimonials Correctly on Landing Pages

Content Marketing, Conversion Rate Optimization, Inbound Marketing, Social Media / Catherine Palmer

Customer Testimonials are great for converting new leads – they provide value, inspire trust, and prove that you are a brand worth doing business with. However, there’s more to using them on your landing pages than simply slapping them on just anywhere. If you’re not careful, they can also spark an adverse reaction and make you

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Beginner’s Guide to Effective User-Focused Optimization

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Usability / UX / Aubrey Barcena

You’re a business owner who’s planning to build a foundation in the digital landscape. The only problem is that you don’t know where to begin. This is one of the most common problems that fledgling online marketers face when expanding their online reach. Fortunately, a lot of pioneers have shared some techniques on how you

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How to Start Using Agile Principles in Marketing

Content Marketing, Entrepreneurship, Marketing, Productivity, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Lesley Vos

Back in 2001, a team of software developers gathered to discuss how they could streamline work processes. The result of this meeting was the Agile Manifesto. This document includes 12 principles for effective project management, discouraging the role of excessive meetings and documentation. Today, Agile is everywhere. While some consider it a buzzword, Agile is

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Semantic Markup: Use Schema.org as a resource

How to Use Semantic Mark-up to Improve Your Search Results

Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Usability / UX / Andrew Raso

Search engines are focused on constantly improving their ranking algorithms. In the past seven years, search engines have shifted from a keyword-based matching algorithm to semantic search. This new way of ranking content gives priority to context and intent over simple text string / keyword matches. Keyword stuffing is a thing of the past. To

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How to Ensure a Fast, User-Friendly Website

Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX, Video, WordPress / Josh Bill Grey

Any business owner who wants to establish a solid online presence realizes how important their website is. And if you want it to rank well, it must be fast and optimized for search. After all, your website can bring your business and branding closer to your target audience than any other marketing vehicle can. In

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Benefits of Multilingual Digital Marketing

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Ana Mayer

Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it

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eBook Marketing Best Practices: 21 Tips [INFOGRAPHIC]

Content Marketing, Conversion Rate Optimization, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Social Media / Sudhir Bhusan

Ebook creation is a lot of hard work, but it can also be quite rewarding in the long run. It is one of the most cost-effective methods used by businesses for promoting and marketing products/services. eBooks can help generate targeted leads, which in turn will help boost the ROI on your marketing efforts. Free eBooks

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