Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective […]
Landing Page Tips for Better Conversion Rates and Revenue Read More »
Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered
Want to Get Into Information Products? Start Here. Read More »
Fun fact: The number one organic search result on Google receives 31.7% of all clicks. Less than 1% of all Google searchers click through to the second page of results. If you want your business to grow, you absolutely MUST get your content ranked on page one of the SERPs. However, a lot of marketers
Reel Them In: How to Use On Page Optimization to Increase Organic Traffic Read More »
As all SEO’s know, Google has completely dominated the web search industry for years. They currently own a massive 78% market share. As a result, many SEO experts have been solely directing their efforts only toward Google. Google has spent the past decade cracking down on Black Hat SEO, so ranking websites is much tougher
How to Find Link Building Opportunities Using Advanced Search Queries [INFOGRAPHIC] Read More »
If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true
Best B2B Lead Generation Tactics for your Digital Marketing Strategy Read More »
Social Media Marketing is the most effective way to increase brand awareness. And there are ample options for platforms you can capitalize on for expanding your reach, including Facebook, Instagram, Twitter, LinkedIn, and others. But keep in mind that, while these tools can easily be integrated into a social media marketing effort, you want to
How Hashtags Can Help Increase Your Social Media Following Read More »
A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a
How Much Does Google Really Care About Content Freshness? Read More »
Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost
How to Start a Successful Online Business During the COVID-19 Pandemic Read More »
Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their
Content Marketing Playbook: Why It’s Important and How to Create One Read More »
Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose
How to Create SEO-Friendly Content: 5 Practical Tips Read More »
