With all the talk about content marketing these days, guest blogging has become a key driver for link building. If you are new to guest blogging, you are likely struggling to find recipients for your guest posts. We use a very specific process for engaging with potential takers on our guest post requests. Although no process is perfect for every imaginable situation,… read more →
Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself (embedded at the end of… read more →
Last week, I was speaking to a potential client who had a very negative view of Small Business SEO. Her concern was that it required too much money and effort, and that she could never compete with the “big dogs,” as she called them. She is unwilling to take a leap of faith that won’t pay off for several months.… read more →
WordPress is our CMS of choice for most small- to mid-sized businesses. There are a slew of benefits, from putting web content management in the hands of non-technical staff to providing a platform to launch a site in a short timeframe. It does come with some downside, though. When a platform is built and maintained via the community (a.k.a. open… read more →
SEO providers run the gamut, providing widely ranging value, foresight, and ethics. Top SEO companies stand out from the crowd in a number of ways. If you are planning to hire an outside SEO service to manage your SEO strategy, help with a website launch, or build links, it pays to know what you are getting yourself into. Anyone can… read more →
Today we have a guest post from Eric Taylor, who is a freelance writer from Qwaya. In this post, Eric analyzes the differences between managing your Facebook presence in pursuit of “Likes” (i.e. Facebook Likes) and generating quality content to engage the audience. As huge proponents of content marketing, we agree with his assessment. See what you think. For savvy… read more →
Aren’t you amazed at how large of a backlog you can amass after only three workdays plus a weekend out of office? This is the situation I found myself in after SXSW Interactive 2013. During the event, I was lucky enough to sit in on several outstanding presentations. One of the most intriguing sessions I enjoyed was Mythbusting: Engineering a Viral… read more →
You can learn a lot from marketing and social media practitioners in virtually any industry. Today’s post focuses on how to use CRM data to better cross promote your products, services, and content (a.k.a. “Social Engagement”). Although our guest author, Vincent Clarke, uses this approach for a promotional products business, the key points are useful in a range of real… read more →
Today I conducted a training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize WordPress. That was very fruitful, so much so that the presentation grew to over… read more →
I recently presented a training about the “Basics of WordPress” to the Austin Online Marketing Club. In this lively session, we covered some overarching data about what a CMS is, how WordPress fits into the CMS landscape, and related topics. Then we dove into a hands on tutorial about how to use it, geared toward beginner and intermediate level WordPress… read more →
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