After the response I received to the previous cartoon from xkcd.com, I had to come back with another one that caught my attention.For those of you in the true journalism profession, surely this hits home.
Look for a “real” post later this week, but for now enjoy the following…
Thanks to the very amusing folks over at xkcd.com for the following cartoon. Just remember, word of mouth is great, but use some common sense in the process.
Everyone out there is talking about social media, the new opportunities and risks, and how to best use it. In response, your peers have begun an aggressive push to figure out what the various tools, sites, and techniques can offer their business. This is a great thing, one that I’ve been cheering on since the start.
In reality, we’ve only taken baby steps toward really getting this all figured out in both a personal and business context. With so much left to learn and so many different opinions about this fast-changing area, it’s easy to get carried away with the excitement of mastering some new tricks.
Judging by the pageview stats and general response, it is pretty clear that my last post, Social Media is NOT a Strategy, really caught your attention. Since I’m on a roll with the whole “not” thing, let’s come at it from another angle.
Like I said last week, I am a huge proponent of using social media for specific business purposes, particularly when you can measure it. This is in addition to my “doesn’t have to be said” stance that everyone with an online identity should be using it for personal reasons. But just because it’s a no-brainer for personal use and is a great new tool for business, that doesn’t say it is right for YOUR business.
Really got your attention with that headline, didn’t I? It’s not just a ploy to get cheap clicks.
Enough with the Hype
As you are surely aware by now, I’m a huge fan of social media, new media, social networking, sharing/bookmarking, and pretty much every other cool social offering out there. I spend countless hours playing with different services, sites, and techniques on a weekly basis. Heck, I’ve met some good friends and amazing colleagues through various forms of social networking.
Today, I finally took a moment to go through my list of followers on Twitter, hoping to uncover some great new tweeps with whom I could engage. When I started going through the list, I noticed a slew of new followers who had jumped on board in the past 48 hours. Great news, right?
Wrong.
Twitter is, as many of you already know, one of my favorite social media toys available today. For those of us who are active on Twitter, we are all aware of a little tradition called Follow Friday. In case you don’t use Twitter or somehow managed to miss it, Follow Friday is a tradition where, [...]
It amazes me to see so much dry, ineffective marketing out there, much of it brought to market with large budgets and huge teams of professionals executing on it. And really, it’s quite easy to fall into groupthink when so many cooks are at play in the proverbial kitchen.
Don’t get me wrong; I’m not saying you can’t execute effective marketing messaging, campaigns, etc. with a team-based approach. Quite the contrary, I’m actually saying a couple of things.
This week, enjoy another compelling guest post by Julie Hunt of the Highly Competitive blog.
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When I started writing articles for my blog Highly Competitive, I had in the back of my mind the “classic” advice for professional blogging: pick one main area to cover and as such, show my SME-ness for that area. So I should have selected a particular software solution space and stuck to it.
It finally happened to me. I never thought it would, but it sure did.
What am I talking about? Information Overload
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