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	<title>Return On Now &#187; Marketing</title>
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	<link>http://returnonnow.com</link>
	<description>White Hat / Ethical SEO, Social Media, Online Marketing</description>
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		<title>Website Traffic &#8211; The Power of Buzz</title>
		<link>http://returnonnow.com/2011/10/website-traffic-power-buzz/</link>
		<comments>http://returnonnow.com/2011/10/website-traffic-power-buzz/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 16:00:34 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO / Search Engine Optimization]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[web traffic]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website traffic]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=979</guid>
		<description><![CDATA[We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers &#8230; <a href="http://returnonnow.com/2011/10/website-traffic-power-buzz/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Search vs. Display – Pros and Cons</title>
		<link>http://returnonnow.com/2011/06/google-search-vs-display-%e2%80%93-pros-cons/</link>
		<comments>http://returnonnow.com/2011/06/google-search-vs-display-%e2%80%93-pros-cons/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 15:30:14 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google display network]]></category>
		<category><![CDATA[matt kelly]]></category>
		<category><![CDATA[matthew kelly]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=856</guid>
		<description><![CDATA[PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google. <a href="http://returnonnow.com/2011/06/google-search-vs-display-%e2%80%93-pros-cons/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2011/06/google-search-vs-display-%e2%80%93-pros-cons/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEO: Why You Need A Content Strategy</title>
		<link>http://returnonnow.com/2011/05/seo-content-strategy/</link>
		<comments>http://returnonnow.com/2011/05/seo-content-strategy/#comments</comments>
		<pubDate>Wed, 11 May 2011 16:00:53 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO / Search Engine Optimization]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=839</guid>
		<description><![CDATA[There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan. <a href="http://returnonnow.com/2011/05/seo-content-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2011/05/seo-content-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customer Intimacy: A Lesson In Worst Practices</title>
		<link>http://returnonnow.com/2011/04/customer-intimacy-lesson-worst-practices/</link>
		<comments>http://returnonnow.com/2011/04/customer-intimacy-lesson-worst-practices/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 16:00:49 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Customer intimacy]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Domino's]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=833</guid>
		<description><![CDATA[Want to show customers you care? Don't cut corners on your targeting or messaging. They'll see right through it. <a href="http://returnonnow.com/2011/04/customer-intimacy-lesson-worst-practices/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2011/04/customer-intimacy-lesson-worst-practices/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why You Need A Website Part II [Toon]</title>
		<link>http://returnonnow.com/2011/04/why-you-need-website-ii-toon/</link>
		<comments>http://returnonnow.com/2011/04/why-you-need-website-ii-toon/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 16:00:40 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO / Search Engine Optimization]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=826</guid>
		<description><![CDATA[Nice cartoon sourced from Hubspot about the dichotomy between believers in the internet vs. those who believe the yellow pages still have value for businesses. <a href="http://returnonnow.com/2011/04/why-you-need-website-ii-toon/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2011/04/why-you-need-website-ii-toon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with Russ Somers of Invodo</title>
		<link>http://returnonnow.com/2011/02/interview-russ-somers-invodo/</link>
		<comments>http://returnonnow.com/2011/02/interview-russ-somers-invodo/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 17:00:35 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[invodo]]></category>
		<category><![CDATA[russ somers]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=764</guid>
		<description><![CDATA[Interview with Invodo Director of Marketing Russ Somers. Invodo has a cool business model, and Russ has a lot to say. Read more ... <a href="http://returnonnow.com/2011/02/interview-russ-somers-invodo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2011/02/interview-russ-somers-invodo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nonprofit Mobile Fundraising With Tech</title>
		<link>http://returnonnow.com/2011/01/nonprofit-mobile-fundraising-tech/</link>
		<comments>http://returnonnow.com/2011/01/nonprofit-mobile-fundraising-tech/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 16:45:52 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nonprofit]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=721</guid>
		<description><![CDATA[This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.

Plain and simply, Janet "gets it". If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com. <a href="http://returnonnow.com/2011/01/nonprofit-mobile-fundraising-tech/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2011/01/nonprofit-mobile-fundraising-tech/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>10 Reasons to Give Thanks</title>
		<link>http://returnonnow.com/2010/11/10-reasons-thanks/</link>
		<comments>http://returnonnow.com/2010/11/10-reasons-thanks/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 17:32:32 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[thank you]]></category>
		<category><![CDATA[thanks]]></category>
		<category><![CDATA[thanksgiving]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=694</guid>
		<description><![CDATA[2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I've been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let's get ready for 2011.

But first, let's take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months. <a href="http://returnonnow.com/2010/11/10-reasons-thanks/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2010/11/10-reasons-thanks/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media Success With Events</title>
		<link>http://returnonnow.com/2010/11/social-media-success-events/</link>
		<comments>http://returnonnow.com/2010/11/social-media-success-events/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 18:13:46 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[festivals]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=651</guid>
		<description><![CDATA[This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog. <a href="http://returnonnow.com/2010/11/social-media-success-events/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2010/11/social-media-success-events/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper</title>
		<link>http://returnonnow.com/2010/10/content-marketing-strategy-b2b-software-vendors-starring-%e2%80%98new%e2%80%99-white-paper/</link>
		<comments>http://returnonnow.com/2010/10/content-marketing-strategy-b2b-software-vendors-starring-%e2%80%98new%e2%80%99-white-paper/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 15:20:25 +0000</pubDate>
		<dc:creator>Tommy Landry</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO / Search Engine Optimization]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://returnonnow.com/?p=642</guid>
		<description><![CDATA[Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.

___________________

For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.

The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media

However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers. <a href="http://returnonnow.com/2010/10/content-marketing-strategy-b2b-software-vendors-starring-%e2%80%98new%e2%80%99-white-paper/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://returnonnow.com/2010/10/content-marketing-strategy-b2b-software-vendors-starring-%e2%80%98new%e2%80%99-white-paper/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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