Blogging

Content Marketing Playbook - Why and How

Content Marketing Playbook: Why It’s Important and How to Create One

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, SEO / Search Engine Optimization, Social Media /

Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their […]

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5 Tips For Creating SEO Friendly Content

How to Create SEO-Friendly Content: 5 Practical Tips

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Usability / UX /

Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose

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Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Analytics, Blogging, Content Marketing, Customer Retention, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In

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19 mistakes to avoid when launching an ecommerce website

eCommerce Mistakes To Avoid [INFOGRAPHIC]

Blogging, Content Marketing, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX /

With the majority of brick-and-mortar businesses moving online as well, we are seeing an overabundance of options online. This makes it difficult for business owners to stand apart from the rest. Are you just now beginning your online journey? If so, your challenge is to build a well-optimized website, with a superior user experience for users.

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11 Tips to Improve User Experience UX

11 Brilliantly Simple Tips To Improve User Experience

Blogging, Content Marketing, Inbound Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX, Video, WordPress /

Businesses and web developers are placing more and more emphasis on user-oriented functions and presentation. All of this effort is focused on one important thing: User Experience (UX). As engagement levels become easier to measure and assess by search engines, UX and user engagement will become increasingly important for Google, Bing, etc. when crawling, indexing,

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8 Ways to Refresh Your Content Marketing for 2020

8 Ways to Refresh Your Content Marketing Strategy

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media, Video /

Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they

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5 Best Free CMS Options

5 Best Free Content Management Systems

Blogging, Content Marketing, Mobile, Security, SEO / Search Engine Optimization, Usability / UX, WordPress /

According to MillForBusiness, 380 new websites are created every minute. Yes, you read that right, every minute! And you’d never find an easier time in the past for creating a new website. Thanks to numerous platforms and open source Content Marketing Systems (CMSs) that have been developed, you can create almost any kind of website

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How to reach your first 5K YouTube Followers

7 Efficient Ways to Boost Your YouTube Marketing

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video /

YouTube marketing is one of the most efficient ways to get your business noticed online. No matter whether you’re a business or a social media influencer, YouTube is for everyone. It can help you grow your brand online using the richest of media: videos. With YouTube marketing, you can quickly increase brand awareness among internet

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B2B Content Marketing Funnels FEATURE IMAGE

The Importance of B2B Content Marketing Funnels

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Video /

Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses.  Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies.   These days customers rely on

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Featured image - 11 SEO mistake that bloggers tend to make and how to avoid it

11 SEO Mistakes Bloggers Make And How To Avoid Them

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Usability / UX /

A lot of bloggers tend to make similar mistakes, especially in their early days blogging. Let’s review the most common SEO mistakes with blogging, what harm these mistakes can cause, and how you can avoid the same gaffs yourself.  #1: Choosing the Wrong Keyword(s) This is where it all starts. A large percent of bloggers

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