In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice […]
Why You Need a Content Marketing Consultant Read More »
Video marketing has become a hot topic for marketers and entrepreneurs when pursuing business growth. And the trend is just heating up, with videos quickly becoming one of the most popular content types available. Think about it…video is a great format for people who just want a quick explanation or walk-through of a less simple
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Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s
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Influencers are game-changers in the digital marketing world. With the right influencers boosting your content or product, you can reach highly interested users. As online social spaces grow, it’s clear that influencers are key to getting your content seen by the right potential customers. However, 61% of marketers consider it difficult to find relevant influencers
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Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it
Content Optimization: Beginner’s Guide to Google’s E-A-T Principle Read More »
Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was
How to Brainstorm Content for Your Website Read More »
Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.
How to Build Buyer Personas Read More »
Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics
6 Digital Marketing Traps and How to Avoid Them Read More »
Last year was a real challenge for many marketers and business owners, regardless of the niches they operate in. This especially includes social media marketers. They have had to adjust their work to the changing trends and also had to adjust to new practices. The pandemic was the main reason for all of these changes,
Top Content That’s Popular on Social Media Read More »
Creating content for websites is one of the most exciting jobs in the online business. You are out there, using your own creative senses, doing the thing that you like the most. As a reward, people from all around the world get to enjoy and comment on your content, giving you feedback or purchasing your
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