Content Marketing Mistakes-FEATURE

8 Content Marketing Mistakes That Reduce Conversion Rates

Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Social Media /

Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing and costs 62% less. 86% […]

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How Does Changing Your Domain or Web Host Affect SEO?

How Changing Domain Name & Website Host Affects SEO

eCommerce, Inbound Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX /

Everyone who wants to increase their organic website traffic, improve their lead conversion volumes, and enhance the visibility of their brand knows that SEO is a crucial strategy. In fact, most brands realize that SEO is key to a successful branding strategy in modern times. But brands and webmasters face a major challenge in pursuing

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Repurposing Content

Repurposing Old Blog Content: 5 Advanced Techniques

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or

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SEO for Medical, Healthcare, and Dental Services

SEO Tips to Increase Traffic to Your Healthcare Website

SEO / Search Engine Optimization /

The biggest challenge in pursuing search engine optimization (SEO) benefits for healthcare websites is keyword selection. When you get it right, it can deliver amazing rewards. If you want to rank for the best medical keyword phrases, you will need to weave it into your content and optimize from there. Let’s look at some strategies for

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Guide to HTML Email

Using HTML in Email Marketing: What You Need to Know [INFOGRAPHIC]

Lead Generation, Marketing, Mobile, Small Business /

A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and efficient approach to creating emails, but you can do better.

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How to get Average Jane and Joe to contact you directly - inbound marketing

Targeting Average Jane Or Joe? How To Get Them To Contact You

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s

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SEO Risks - which to avoid and which to embrace

Pick Your Battles: Which SEO Risks to Take and Which to Avoid

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

If you want to be successful in business, you must take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions. What type of promotions? That depends on each company’s needs. In most industries, however, content marketing, social media marketing, and SEO (search engine optimization) are the best ways

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HubShout Social Media 2018 Survey Results

Caution vs. Chaos In Social Media: What You Can And Cannot Say

Inbound Marketing, Research, Social Media /

Back in 2016, we fielded a survey focused on social media conduct. Our focal areas were First Amendment rights, controversies surrounding various posts, and professional online behavior. that survey delivered some surprising statistics without a doubt. However, since this social media survey was performed in 2016. A lot has changed since then. With the popularity and prevalence

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Use Product Bundling for Ecommerce Sales Benefit

How Product Bundling Can Boost Your E-Commerce Sales

Analytics, Conversion Rate Optimization, Customer Retention, eCommerce, Marketing, Small Business, Social Media /

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf? Maybe you bought

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27 Year Evolution of SEO - Search engine optimization

SEO Trends: Evolution Over 27 Years

Inbound Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with

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