Tommy Landry

As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.

5 Best Free CMS Options

How To Write Blog Posts That Will Rank Well and Engage Readers

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search […]

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what to test for conversion rate optimization (CRO) on landing pages, email marketing and pay per click (PPC)

What to Test With PPC, Landing Pages, and Email Marketing

We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and come up with areas

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7 reasons to outsource SEO rather than DIY

7 Reasons to Outsource SEO Instead of Doing It Yourself

Search engine optimization has undergone a massive evolution over the past several years. The services you would have bought from an Austin SEO agency or consultant a decade ago would have looked markedly different than what you would buy today. At the same time, content marketing has grown to the point that it’s nearly overwhelming.

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Content Marketing Predictions Feature Image

2015 Content Marketing Predictions [Infographic]

Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of “predictions” columns and other content items coming out. Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographic went live on the Curata Content

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Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week

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8 business books to read

8 Books Every Entrepreneur and Growth Hacker Should Read

I brandish myself a perpetual student of life, and of business. After all, life is about making mistakes, learning from them, and growing as a result of our life lessons. For most of us, the biggest lessons come from experiences themselves. But we can take a shortcut by reading and staying up to date on

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Inbound Marketing Planning: Are You Ready for 2015?

Inbound Marketing: The Time is Now to Get 2015 in Order

With the holiday season in full force, it can be easy to focus all of our attention on the stretch run, looking forward to some time off spent with family. Some companies even have an annual “shutdown” for the last week or two of the year, taking advantage of the holidays to take a break

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SCORE Content Marketing Training on Social Media

Grow Your Business With Social Media and Content Marketing [SlideShow]

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available

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8 Tips for a Quality Website

8 Key Characteristics of a Quality Website for Business

We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in place to maximize your reach out

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