Posts by Tommy Landry

10 SEO Questions to Ask Yourself in 2016

Life is busy. It seems the more we work to get ahead, the further behind we can fall at times. In a previous career stop, I used a very effective model to help myself and my coworkers better evaluate where time is well spent. After all, if you simply chase whatever has your attention, where…

Read More

How to Improve Your Conversion Rate Using SEO

The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce…

Read More

Top 12 Lame Excuses For Not Doing SEO

As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be…

Read More

SEO 2016 Predictions

Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is…

Read More

Why the Internet Meme is So Engaging and Useful

The Internet Meme has become quite the phenomenon over the past few years. If you spend as much time on Facebook as I do, you will find quickly that there’s a meme for pretty much any topic, from religious to political, from pop culture to business, and beyond. Memes are all over the place. They…

Read More

16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a…

Read More

Why White Hat SEO Requires Patience

Having played the SEO game for a decade and a half now, I’ve seen it all. Not very long ago, you could get away with all sorts of tricks to drive organic traffic. Purchased links, link wheels / schemes, keyword stuffing, and a laundry list of other spammy black hat “techniques.” Of course, we should…

Read More

10 Steps for Conducting a Successful PPC Audit

Creating and deploying a brand new pay per click (PPC) campaign from scratch is probably the easiest way to get started working with a new SEM provider. Simply build it, test it, and optimize it. On the other hand, the situation is completely different for those of us who have a history of PPC advertising…

Read More