This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business, […]
How to Configure a Small Business Facebook Page Read More »
To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and receive those page notifications. I thought it was reasonable to
It’s 2016: Let’s Get Started with Facebook Marketing Read More »
It’s 2016 and we’ve been getting back to the basics in content marketing. It’s like getting back to the basics of love, but we all know that means a road trip to Luckenbach, Texas. Today’s post is for those hold-outs–and those who love them–who don’t have a Facebook page for their business yet. If you
2016 Small Business Content Marketing To-Do: Claim Your Facebook Page Read More »
In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on
2016 Content Marketing for Small Businesses: Back to Basics Read More »
I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define
Is Your Small Business Niche a Fit for Social Media? Read More »
Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I
Small Business: Should You Say You’re Sorry on Social Media? Read More »
Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will
Social Media and Content Marketing Predictions for 2016 [Expert Roundup] Read More »
Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers: You’re selling yourself short when you don’t reuse, repurpose, and repromote your material. Good Content Strategy
How Easy Is Repurposing Content for Small Business? Read More »
We’ve talked before about social media contests, particularly the hashtag contest: to generate momentum for your brand’s social properties to raise engagement with your brand to develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of that good good, that UGC. UGC stands for User-Generated
Engage Your Audience with Social Media Contests Read More »
TL;DR (Too Long; Didn’t Read) Post Highlights Brands should see social customer service not just as a responsibility and a privilege, but for the opportunity it represents. 4 brand opportunities for customer service on social media: Resolve and Defuse Answer Questions and Comments Monitor and Thank Active Listening and Outreach Recently we talked about how
Serve Your Customers Socially, Even in Messy Situations Read More »
