Posts by Christopher Austin

Why to Integrate Social Media Channels With Email Marketing

Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around us progresses. Any business owner, no matter if…

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Techniques to Recapture Customer Attention Through Email Marketing

It’s very important for small business owners to know that getting valuable customers to like what they’re selling is tough. And yet, it’s not something impossible to attain. How Should Startups Design Marketing Campaigns to Grab Attention? If you are accustomed to sending plain text emails to subscribers, reconsider your strategy. HTML emails are a much better alternative.…

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