Analytics

What Marketing Schools Should REALLY Be Teaching Students

When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques…

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Which Google AdWords Conversion Rate Should You Be Tracking?

After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In the old reporting UI, they had the following: Conversions (1-per Click) Conversions…

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Measuring Social Marketing ROI: Possible or Pipe Dream?

Pretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting agency using social media and content marketing, I can attest to the value of it holistically. But as with any marketing channel, return on investment comes into the…

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How To Build A Social Media Strategy Template

Social media marketing has reached widespread acceptance in the business world heading into 2014. You would be hard pressed to find a company that does not understand the value it can bring to their business success. To get a feel for the enormity of its acceptance, consider the following statistics: 86% of marketers indicate that…

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Quick Tour of Detailed Search Queries in Google Webmaster Tools

Google recently announced that they are sharing more detailed data about search queries in Google Webmaster Tools. It seems that most of the SEO and Internet Marketing world completely overlooked the announcement, so let’s take a quick moment today to look at what this means and why we should all care. Why Detailed Search Queries…

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Google Secure Search: Reacting to Keyword Not Provided

There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure…

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Finally! Manual Penalties Available in Google Webmaster Tools

Several months ago, Google promised us that they would start providing additional information for websites that were hit by manual penalties for webspam. There are many types of manual penalties that they employ, nearly all related to quality issues a’la Panda and Penguin. Webmasters, SEOs, and Web Marketers alike have been waiting patiently (and some…

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Social Media Agencies: What to Look For

Over the past 5-6 years, social media has really come into its own as a business discipline. Most companies now understand that they need to, at a minimum, have some sort of presence on the social networks and other social media. But not everyone can afford to hire full time support, so we find ourselves…

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How to Prepare For Google’s Summer Algorithm Plans

Earlier this month, we posted a video from Matt Cutts with our analysis of the contents. If you missed that post, you can review it at the following link: 2013 Google Penalty Plans After a relatively quiet first few months of the year with respect to major penalties and algorithm updates, Google is on the cusp of…

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