Written content is the key to a successful content marketing strategy. It’s the foundation of your strategic plan to raise brand awareness and get more people to learn about you. Plus, nailing your written content opens a lot of new doors for you. And, one of those doors is an increase in your sales.
That’s right, written content can convert into sales if you know how to write it like a pro. Luckily, we’ve got your back.
We’ve put together a list of seven unconventional tips that’ll help you boost your sales using nothing but the power of the written word. Just keep reading to turn your content writing strategy around.
Let’s break it down.
Do Extensive Research
You want your content to reach as many people as possible. This is the first step in sending them the message you’ve set as your content goal.
But there’s already so much content out there, and you have to stick out to get noticed. You won’t be able to do so if you just digest existing content.
To succeed here, try to make your content:
- highly informative
- long-form and evergreen
- filled with interesting credible facts
- backed up with data, statistics, and numbers
That means you’ll have to do extensive research in order to generate content no one has yet published. You want to dig deeper, gather more information, and provide true value to the reader.
This will turn you into a trustworthy, credible, and highly professional brand in the eyes of your potential customers.
Educate Your Audience
A vast majority of people are searching online to find information, solutions, or explanations. They’re not interested in reading extensively about all the features of your new product.
You can combine educational content with your product information and create a winning piece of content. Here’s an example:
- You’re selling garden supplies and equipment.
- You offer a wide range of garden fertilizers.
- You write an educational article about the science behind a great fertilizer and how much nitrogen, phosphorus, or potassium it should have.
- People are able to learn and understand this process better.
Your educational content will encourage people to trust you more, while boosting your entire digital marketing strategy. They’ll see you as professional and knowledgeable, and they’ll consider becoming your customer with much more confidence.
Personalize Your Brand
You need to consider using your content to make your brand more familiar and friendly to potential and current customers. That means you should personalize your brand.
If all you do is share fancy professional images and praise your products or services, nobody’s going to believe you.
But, if you embrace a more open and honest approach to presenting your brand online, people will love it. Here’s what we have in mind:
- share your employee’s stories
- share fun facts and internal jokes
- talk about the process of creating a product
- share behind-the-scene materials
This type of openness and honesty will boost your brand trust and encourage readers to become active customers.
Tell a “You” Story
Your target customers want to read content that is designed specifically for them. They want to feel like you understand and appreciate them. It’s the best way to have them consider buying from you.
That’s why your storytelling efforts need to revolve around them.
Telling a “you” story means:
- placing the buyer persona in focus
- discussing their relevant issues and pain points
- addressing them directly
- helping them imagine changing things around
So, if you’re selling furniture and home accessories, you should write as follow:
- Aren’t you tired of your home interior? Are you dying to change things around?
- Is this an expensive venture?
- Do you need a designer?
- Here’s how you can change things around!
- Here are 6 simple tips you can apply to your home interior today!
Write content that speaks the language of the buyer persona and covers all the points and issues they might be thinking about.
If you manage to tell a realistic, relatable story, they’ll believe every word you say.
Use CTAs in Your Headlines
You may not be aware of it, but your headlines can move mountains. It’s true; your customers will make the first judgment about your content solely based on your headline.
This is why you need to make it stand out from the rest of the results that pop up on Google. We suggest adding powerful CTAs directly to your headlines.
Here are a couple of examples to help you understand:
- Get in Shape ASAP: 10 Ultimate Tips
- Reduce Your Carbon Footprint Starting Today
- Start Reading More: Our 8 Favorite Books This Summer
Using CTAs in your headlines will make your content more powerful, impactful, and direct. Your readers will feel like you’re talking directly to them, which will make them click, read the whole thing, and eventually buy your products.
Dig Deeper Into UGC
User-generated content is one of the strongest types of content you can use in your strategy. It’s got all the elements you need:
- social proof
- relatable issues
- honest impressions
- real-life stories
- emotions
UGC needs to be a part of your content writing strategy. It’ll boost your traffic and increase your sales.
Here are some ideas to consider:
- turn customers’ experiences into inspirational stories
- share thematic customer images and videos
- promote the values you’re building together
- throw creative contests
- make people feel connected
UGC can make a huge impact, especially after the COVID-19 pandemic that drove us away from each other. Use it to make your customers feel like they belong.
It’ll make your content more convincing and increase your sales for sure.
Shift the Perspective
Think about your ideal buyer persona. Consider their online experience and the content your competitors are serving them. Then, find a way to shift the perspective.
For example, your business sells quit-smoking products. Most of your competitors will write content, such as:
- 12 Best Tips to Quit Smoking
- How to Finally Say No To Cigarettes
These will focus on sharing tips to quit smoking and telling the readers, “You can do it!”. Bur, what if you shift the perspective? Cover topics such as:
- Why We Struggle to Quit Smoking
- Your Brain is Making You Smoke: How Can You Fight Back?
You’ll be talking from your readers’ point of view, showing that you understand how they feel and know how to help.
By keeping the customer in mind, you will make your content more relatable and less unjustifiably optimistic.
Conclusion
Content writing is far from a new trick in the book, but you can take up an unconventional approach for better results.
Use the tips we’ve shared above to spice things up. Write better content that will speak to your target audience and convert into sales.
Feature Image Credit: CC 0; Public Domain. Feature image sourced from pxhere.com.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
This guest post brought to you courtesy of Return On Now, Professional Austin SEO and PPC Services Company.
Helene Cue
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- 7 Unconventional Tips for Writing Content That Converts into Sales - April 20, 2021
