Today we offer you a guest post from Mike McVey of Search Marketing Services company Wisdek. He reviews some non-SEO items we all need to keep in mind when benchmarking web marketing success.
When you own a website, you may be thinking of doing search engine optimization in order to make it more popular and to make it meet your financial needs. In a nutshell, SEO is designed to ensure that the ranking of the site is high enough to encourage more and more people to visit the site.
However, if you are not careful, you may end up finding it very difficult to make good use of SEO. In many cases, focusing on SEO in isolation is not a good idea.
Why SEO should not be used in isolation
In a nutshell, SEO can be thought of as a means of increasing traffic to a particular site. The fact that you will need to increase the site’s page rank is just a means to this ultimate end.
However, you need to also think about what happens after that. For instance, once you have come up with a way to do SEO successfully, what next? What happens to the people who find your website through a search engine such as Google?
This is a question that you need to ask yourself in order to make full use of the impact of SEO.
How To Fully Benefit from SEO
The key is making sure that you know how to handle the huge number of customers that you get after successfully optimizing your site. For instance, if you are selling items such as electronics, you may need to organize your site architecture so that it is much easier for your customers to find what they are looking for.
In addition, it may also make sense to simplify the checkout process, so they can get their goods quickly. All these things ensure that you end up benefiting from the traffic that you get through SEO. Otherwise, you will simply attract many people to the site who will then log out, and look for somewhere else to find the information that they seek.
Extra Services You Should Invest In
When you are thinking of doing SEO for your site, you should invest in other things as well. Of course, this will increase the amount of money and time that you need to spend making your site better, but at least you will be assured of getting good value for your money in the future.
One important thing to think about is web design. You need to make sure that the colors, fonts and other elements of the site are all carefully chosen, in order to ensure that the entire site is a pleasure to use and view.
In addition to that, you will also need to invest in checkout technology that will work for you, if you are going to sell goods or services. Your site should enable people to check out without having to spend too much time doing it. For instance, you need to make sure that the forms on the site are made in such a manner that they do not demand too much information from the users.
In addition to that, your forms need to be “smart”. When a user makes a mistake in one of the fields, they should not be required to enter all the information all over again. You can design it so mistakes will be identified as the user types, and then they will be able to correct those errors before proceeding to the subsequent fields.
If you are paying for quality SEO, it should result in a lot of traffic for your site. Using these suggestions, you will be able to use the traffic to your advantage, perhaps by getting more income from ads on the site or through sales.
This is a smart way of generating more revenue from your site, and despite the fact that it may cost a bit more than only concentrating on SEO, it is definitely more than worth it. The next time you are thinking of doing SEO, always make sure that you also think about all the other issues that surround it.
Mike McVey is an SEO consultant by profession. He offers advice related to blogging and search engines optimization to his vast clientele.