5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand

Enjoy today’s contributed content from professional guest blogger Mason Cameron.


There are many ways to get traffic to your website, and they all have their positives. Because there are so many options, you need to decide what will work best for you.

It’s possible to spread yourself too thin and see no benefit at all if you try to do everything at once. Some efforts will be easy and some will be hard, but everyone will have a different opinion, depending on their strengths and weaknesses. It also depends how long your blog has been up and running. You can’t exactly blast it with links if it’s brand new.

Guest Posting to Build Your Brand Works

License: Creative Commons

This is why guest posting has become so popular recently. Although it has probably been used since the beginning of blogging, it seems like the number one way to build a readership in recent years.

Simply write articles for other peoples blogs, then you a link back to your website in the bio at the bottom. People will read your article and click through to your site. Once there, they will hopefully become a regular reader and sign-up to your email list.

Let’s look at the top 5 benefits of guest posting, and why you might want to try it for yourself.

You Become an Expert

When people read your articles on another site, they think of you as an expert. You’re not just some random person who is posting articles on his or her own blog anymore.

This is especially true if you can get some guest posts on bigger websites. Once people see you pop up everywhere, they will think you have something valuable to say. This is how some people make the breakthrough and others don’t. They’re more recognizable, and that makes them an authority.

The Audience is Engaged

When you’re just starting out, your audience won’t be very engaged. That means they won’t be accustomed to leaving comments or sending you emails.

For guest posts, the blogger who owns the website has done all the hard work and their audience knows them. You’ll get a lot of comments on the guest article, and if those people eventually become readers of your own blog, they will start making your site more lively. If others see this and start doing the same, then before you know it, you have built an engaged community.

It Improves Your Search Engine Rankings

Each article you write should include a link pointing back to your site. This doesn’t really mean much on its own, but when you have a huge collection of them, they will collectively be very powerful.

Backlinks from authoritative blogs are some of the strongest links you can build. They also grow in weight the longer they are up. It’s like a little investment you’re paying for with the time it takes you to write an article. Down the line, your search engine rankings will skyrocket.

Others Notice You

If you write a great article, you will get noticed. People will read it, which they would never have done if it was on your own site.

They might ask if you’d like to write an article for their blog. You could get someone asking you for an interview. At the extreme end of the scale, it could lead to a book deal. It has happened. Do enough guest posts, and something great will eventually happen to you.

You Make Friends With Bloggers

Once you write an article for someone, they are a new online contact you have. You could become friends and help promote each others products.

Sometimes the easiest way to make money online is by having others become your affiliates. If you can enlist some affiliates with huge audiences, you will make much more money. All it takes are a few guest posts, which seems well worth it when you focus on the long-term benefits.


With 5 years experience in guest blogging, Mason Cameron has helped many blogging sites to boost up their rankings with link building tools and SEO strategies.